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Featured Story

Spotlighting key figures, major developments, and the biggest stories shaping the industry, featuring contributions from partners.
By Emma Roberts
iGaming Affiliate, Game Lounge, acquires Two Kings Consultants B.V. for undisclosed sum
Game Lounge, a leading iGaming affiliate company, has announced the acquisition of Two Kings Consultants B.V., the parent company of Dutch affiliate website Meneer Casino.  This move is part of... Read More
Article
• November 15, 2024
By Emma Roberts
Rightlander and RavenTrack partner to advance compliance and affiliate marketing opportunities
Rightlander, a leading compliance and marketing intelligence solution, has announced a new partnership with RavenTrack, a highly-respected affiliate marketing tracking platform. The collaboration is designed to strengthen risk management and... Read More
Article
• November 14, 2024
By Affiverse
The APMA shares positive growth metrics at their State of the Nation Affiliate address
The Affiliate Performance Marketing Association (APMA) lead by Kevin Edwards, today delivered its highly anticipated State of the Nation address this afternoon in London showcasing the results of its recent... Read More
Article
• October 9, 2024
By Affiverse
5 Reasons to get your hands on a copy of The Affiverse Magazine!
As an affiliate manager or Affiliate SME, staying ahead of the curve is crucial to your success—and this quarter’s issue of Affiverse Magazine is packed with the tools, insights, and... Read More
Article
• October 9, 2024
By Affiverse
HeyGen announces agency partnership with Affiverse for global affiliate program growth
Affiverse  has secured a new agency partnership with HeyGen the leading AI video creation and translation tool provider, for the management of their affiliate partner program as they seek to expand... Read More
Article
• October 9, 2024
By Affiverse
Experience The Elevate Summit – Join the virtual summit now!
If you didn’t make it to the ELEVATE Summit 2024 that we hosted in London in September – don’t be sad about it! Today we’re bringing the experience directly to... Read More
Article
• October 7, 2024
By Affiverse
Why Investing in Affiliate Fraud Detection is Critical
This month Lee-Ann sat down with Rich Kahn, founder of Anura.io for an insightful webinar discussing the critical importance of investing in affiliate fraud detection. How Fraud is Impacting the... Watch Now
Webinar
• October 4, 2024
53:50
By Affiverse
Konnecto Empowers Agencies for Faster, Smarter Affiliate Program Growth
This week we’re sharing a case study for Konnecto.com and showcasing how Affiverse Agency team utilised the data platform to improve client audits and promote additional affiliate discovery which prompted... Read More
Affiverse Partner
Article
• October 2, 2024
By Affiverse
Interview with Joonas Karhu on the Rise of Live Casinos
As live casino gaming continues to captivate players worldwide, the iGaming industry is seeing a surge in demand for immersive, real-time casino experiences. Players now seek the thrill and authenticity... Read More
Article
• October 1, 2024
By Affiverse
Why Smart Forex Affiliates Are Turning to Video: 7 Tactics You Need
Are you making the most of video content in your forex affiliate strategy? From increasing website traffic to building trust with your audience, video marketing offers a wealth of benefits... Read More
Article
• August 19, 2024
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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