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Ecommerce

Strategies, trends, and expert advice to help brands and affiliates thrive in online retail, with insights from partners.
By Affiverse
Tracking Debate and Shifting Affiliate Paradigms
In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies,... Listen Now
Podcast
• April 11, 2024
By Affiverse
IAB Europe Releases European Retail Media Measurement Standards for Public Comment
IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media... Read More
Article
• March 6, 2024
By Affiverse
Coupon Sites: Friend or Foe for eCommerce Brands?
Words: Ben Smye, Head of Marketing at Global Savings Group Are coupon sites a valuable affiliate channel or do they simply cost margin by driving sales from customers that would... Read More
Affiverse Partner
Article
• February 22, 2024
By Affiverse
MiFinity’s eWallet Solutions Changing the Game in Payments Industry
As digital payment methods become more popular, eWallet solutions are no longer just a convenient option but a necessity for customers and businesses worldwide. eWallets are virtual wallets that allow... Read More
Article
• January 16, 2024
By Affiverse
Are Traditional Voucher Code Affiliates Under Existential Threat From Advertisers?
Words: Richard Wright If you’ve been in the affiliate marketing industry for as long as I have (16 years and counting!), voucher code or coupon publishers have consistently dominated affiliate... Read More
Article
• January 11, 2024
By Affiverse
MiFinity Recognised as Delivering the Best Cross-Border Payments Services
MiFinity, the global leader in secure eWallet services, has won the Best Cross-Border Payments Service at the prestigious Payments Awards 2023. The Payments Awards recognises and celebrates companies at the... Read More
Article
• January 3, 2024
By Affiverse
Affiliate Marketing For eCommerce Stores | The Do’s And Dont’s
Back in January, we discussed the topic of eCommerce at our Amplify Summit, with industry experts. We referred to eCommerce as the ‘word of the year’ and we took a... Read More
Article
• December 12, 2023
By Affiverse
How Will the New Google Discounts Search Feature Affect Affiliate Marketers?
Google plays an incredibly important role in the digital ecosystem. It is a key marketing channel for businesses and is a primary route through which customers can connect with brands.... Read More
Article
• November 27, 2023
By Affiverse
Affiliate Marketing on Black Friday | How to Prepare and Profit
We’re entering the busiest time of year for commerce businesses, with Black Friday on November 24th kick-starting the festive shopping period. Affiliate marketing on Black Friday requires adjusting and adapting... Read More
Article
• November 9, 2023
By Affiverse
Content Marketing & Publisher Relationships – What You Need To Know
We’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht... Listen Now
Podcast
• August 31, 2023
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Ecommerce
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Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
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PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Podcast
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down...
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Article
Google Introduces Search Generative AI Performance Reports to Search Console
Google has introduced new Search Generative AI performance reports to Search Console, giving selected site owners a separate view of how their URLs appear across Google’s AI-led search experiences. The...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
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