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Ecommerce

Strategies, trends, and expert advice to help brands and affiliates thrive in online retail, with insights from partners.
By Rishi Lakhani
What Affiliates Promoting EdTech Should Know for 2026 and Beyond
The Learning Management System has been the backbone of corporate training for two decades. Now, according to new industry research, fewer than half of learning professionals believe it will retain... Read More
Article
• December 30, 2025
By Affiverse
ITV’s Emmerdale Partners With ufurnish.com Enhances Consumer Shopping Experiences Directly Within Viewer’s Homes
ITV’s soap opera collaboration reveals how affiliate publishers are moving beyond simple click to transaction marketing models into providing user friendly fully integrated consumer experiences within viewer’s homes The partnership... Read More
Article
• December 15, 2025
By Rishi Lakhani
The AI Traffic Lie: Why ChatGPT E-Commerce Referrals Are Failing to Live Up to the Hype
A landmark study of 973 e-commerce sites reveals the uncomfortable truth about LLM traffic that agencies don’t want you to hear The AI marketing pitch has become impossible to ignore.... Read More
Article
• October 30, 2025
By Rishi Lakhani
ShopMy’s $1.5B Bet on “Authenticity”: Is Creator Commerce’s Latest Unicorn Built to Last?
The platform claims to be cracking the code on creator-driven shopping, but the numbers behind the hype tell a more complicated story. ShopMy has secured $70 million in fresh funding... Read More
Article
• October 29, 2025
By Rishi Lakhani
Amazon’s 14,000 Job Cuts: Reading the Tea Leaves for Black Friday 2025
Amazon’s announcement of 14,000 corporate job cuts might seem like standard Silicon Valley cost-cutting until you look at the timing. With Black Friday just weeks away and the company posting... Read More
Article
• October 29, 2025
By Rishi Lakhani
Gap Inc. Launches Cross-Brand Creator Platform as Fashion Retailers Double Down on Affiliate Marketing
Gap Inc. has unveiled a unified creator affiliate and advocacy platform spanning its Old Navy, Gap, Banana Republic, and Athleta brands, marking the latest move in a sweeping industry shift... Read More
Article
• October 24, 2025
By Rishi Lakhani
Creator-Led Storefronts: Beauty’s New Battleground for Commerce Control
The beauty industry is witnessing a power shift. For years, creators have driven traffic and sales through affiliate links on third-party platforms, but the rules of engagement are changing. Sephora’s... Read More
Article
• October 23, 2025
By Rishi Lakhani
Agoda Doubles Down on Creator Economy with Launch of Ambassador Program
Online travel platform Agoda has unveiled a new affiliate initiative targeting travel creators, signaling a strategic shift toward performance-driven influencer partnerships in the Asia-Pacific region and beyond. The Agoda Ambassador... Read More
Article
• October 23, 2025
By Emma Roberts
PayPal’s SMB Ad Play Changes How You’ll Negotiate Commissions
PayPal’s launch of Ads Manager in early 2026 represents more than another fintech expansion—it signals a fundamental redistribution of advertising inventory that could reshape how affiliate marketers identify and cultivate... Read More
Article
• October 16, 2025
By Emma Roberts
Original Research Shows Partnerships Are the Growth Multiplier B2B SaaS Has Been Missing
PartnerStack and Wynter survey 100 senior leaders, revealing partnerships unlock speed, reach and revenue growth that internal teams cannot match alone Partnerships have emerged as the growth multiplier that separates... Read More
Article
• October 6, 2025
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Ecommerce
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Affiverse webinar on AI for affiliate managers with Lee-Ann Johnstone and Michael Cole.
Webinar
The AI-Powered Affiliate Manager: 5 AI Workflows That Drive Growth
AI for affiliate managers can speed up reporting, flag revenue risks, and help prioritize partner growth. In this Affiverse webinar, Lee-Ann Johnstone and Michael Cole, CMO at Everflow, explored how...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Illustration of a shopper finding a Google Local Coupon and visiting a store to redeem it.
Article
Google Tests Local Coupons That Charge Retailers on Redemption
Google is piloting Local Coupons, a Search advertising format that lets nearby shoppers claim retailer discounts and redeem them in physical stores. Retailers pay Google when a coupon is used...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Paf and Meta logos above gambling ad cards and a license review panel with a Swiss flag.
Article
Paf and Meta Plan License Checks for Gambling Ads and Affiliates
Paf says it has agreed a Swiss pilot with Meta to help identify unlicensed gambling businesses, using license documents and website URLs covering operators and affiliates. The initiative, announced on...
Amazon India’s Influencer Program doubles to 200,000 creators, illustrated with a map and 2× symbol.
Article
Amazon’s India Influencer Program Doubles to 200,000 Creators
Amazon says its Influencer Program in India has reached 200,000 creators, doubling year over year. Its latest update also details how eligible creators can earn through YouTube and Pinterest product...
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