ASA dismisses complaint over PlayOJO marketing campaign

In its latest set of rulings from The Advertising Standard Authority (ASA) a complaint about an advert from UK-licensed online casino PlayOJO, was dismissed.

The complaint was related to whether a paid for Facebook advert specifically appealed to minors, however the ASA ruled that because of the “style and nature” of the image it did not breach any code or regulation.

In its defence, PlayOJO outlined that the advert was included in a targeted campaign at players who were already registered on their website and therefore was not available in freely accessible space.

The complaint also questioned whether the advert was clear in mapping out the terms and conditions of an offer that was being provided, however PlayOJO responded emphasising it was clear in the terms.

“All players had to do was deposit £10 (the minimum deposit allowed by their system) and they would get 50 free spins. There were no significant limitations or qualifications as there were no wagering requirements, no maximum bet, no maximum win and all wins from free spins were cash and could be withdrawn without limitations.

“The “Learn more” button linked to a page where they repeated the same information as in the ad as well as letting the player know where they could find the offer after logging in.”

Additionally, in the same set of rulings a complaint was upheld against operator, William Hill as it was deemed as being contradictory with the terms of the promotion that was advertised.

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