Alea partners with Rightlander to enhance affiliate offering

Alea, operator of virtual online casino SlotsMillion and UK-facing casino brand LadyLucks, has integrated Rightlander’s affiliate landing page tracker, boosting its commitment to ensuring that it continues to meet the guidelines established by the UK Gambling Commission.

Rightlander was formed by ex affiliate Ian Sims after he had come to the realisation that the landing pages he sent traffic to often broke, stopped working or became irrelevant.

Using technology that scans websites and builds a list of all the locations an operator’s
brand is mentioned or linked to, Rightlander allows Alea to discover websites linking to its brands the operator may be unaware of.

The Rightlander platform also allows affiliates to follow all tracking links to their final destination and informs them in real time if a landing page has been modified, redirected or deactivated by the operator.

Sims stated: “We are delighted to have partnered our technology with Alea and its SlotsMillion and LadyLucks brands. It’s a clear sign that Alea is taking affiliate compliance seriously, and we are proud to be contributing to their efforts.”

Alexander Tomic, co-founder of Alea, added: “Ian Sims is quite an asset, with his more than 20 years of experience as an affiliate in the UK. He understands our needs completely and provides the perfect tool for us to respond to affiliates’ challenges regarding compliance.

“Rightlander’s technology makes this much easier by giving us a clear picture of exactly who is linking to our sites and brands, and whether those affiliates are acting responsibly or not.”

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