Levanta Acquires Perch+ to Expand Amazon Affiliate Marketplace

Levanta has acquired Perch+, an affiliate network built for Amazon sellers, adding its publisher base to Levanta's existing marketplace and accelerating the platform's position in creator-driven e-commerce.

The deal brings Perch+'s network of Amazon-focused sellers and publishers directly onto Levanta's platform. Perch+ brands will gain access to Levanta's pool of more than 60,000 vetted partners, along with tools including Amazon Attribution, Creator Connections, automated product sampling, and social listening capabilities that surface creators already posting about a brand organically. Paid Placement campaigns, which allow brands to secure flat-rate creator deals with performance tracking attached, are also part of the package.

Perch+ users are expected to begin accessing Levanta's platform immediately.

Ian Brodie, CEO and co-founder of Levanta, said: “Perch+ built meaningful traction with Amazon sellers early on when very few affiliate platforms were focused on their needs. By bringing this network into Levanta, we're expanding opportunity on both sides of the marketplace, more brands for creators, and more creator-driven growth for brands.”

The deal in context

The acquisition follows a period of strong reported growth for Levanta. The company says it has grown 60% over the past year, and in 2026 it expanded its platform to support unified affiliate and creator programs across Amazon, Shopify, and Walmart simultaneously, consolidating what previously required three separate tools and reporting workflows.

Perch+ was built specifically for the Amazon seller community at a time when most affiliate platforms were designed around DTC and content publisher relationships rather than marketplace sellers. The gap it filled was a real one: Amazon sellers wanting to activate creators and affiliates had limited native infrastructure to do so at scale. Levanta's platform, which integrates directly with Amazon Attribution, addresses that gap more completely than a standalone network could.

For creators and publishers coming across from Perch+, the transition brings faster payouts, improved tracking, and access to a broader brand catalogue than was available through the standalone network.

A consolidation pattern playing out across the industry

The Perch+ deal is another data point in a consolidation pattern we have tracked consistently across affiliate technology. FMTC's acquisition of Affistash combined content distribution with AI-powered partner recruitment. CJ Affiliate purchased influencer platform Perlu. Later acquired Mavely for $250 million. As we noted in our coverage of the FMTC and Affistash deal, the direction of travel is clear: the industry is moving toward integrated platforms that collapse multiple point solutions into fewer, heavier relationships.

Levanta's position is specific. Unlike general affiliate networks, its infrastructure is designed around marketplace commerce, and the cross-channel unification it launched earlier this year was a direct response to the fragmentation brands face when running DTC and marketplace programs in parallel. Adding Perch+'s Amazon-native seller base accelerates the supply side of that vision.

The platform now covers the full recruitment-to-activation loop for Amazon sellers: discover creators through social listening and the partner marketplace, seed product samples, run flat-fee Paid Placements with tracking, and attribute results through Amazon Attribution, all without leaving a single dashboard. That is a meaningful operational improvement over the previous reality of stitching together separate tools for each step.

What program managers should weigh

The practical implication for affiliate program managers is straightforward. If your brand sells on Amazon and you have not yet explored Amazon's affiliate and creator infrastructure, Levanta's expanded network after this acquisition gives you more entry points at once. The 60,000-plus partner pool now includes sellers and publishers from both sides of the deal, which broadens the category and niche coverage available at launch.

The consolidation risk we flagged in our analysis of Levanta's cross-channel launch still applies here. Brands centralising their Amazon creator and affiliate operations on a single platform concentrate their program risk in a single vendor relationship. Migration costs, data portability, and publisher contact ownership remain questions worth asking before committing program infrastructure to any consolidated platform, regardless of the growth figures attached to it.

That said, for brands already active on Levanta, the Perch+ acquisition is net positive: more publishers, more seller-side brand inventory, and the social listening layer that identifies existing organic advocates are all additive without requiring a new integration or workflow change.

For a deeper look at how Levanta approaches the blurring line between affiliate and creator programs, our interview with Levanta's Director of Agency Partnerships covers the platform's thinking on unified commerce strategy in 2026.