amazon, amazon associates, affiliate marketing, content marketing

How to improve your Amazon affiliate strategy

Amazon is the king of ecommerce. It is the go-to destination for anyone looking to do some online shopping, with a selection of products and services large and varied enough to last a lifetime.

While Amazon makes the majority of its revenue from direct sales from its platform, the company also makes use of affiliate marketers who contribute to a significant portion of Amazon shares. Amazon Associates, Amazon’s affiliate program, gives bloggers and content creators the chance to earn cash by promoting products sold on the platform. Let’s take a look at the program in more detail and discuss how best to improve your affiliate strategy.

What is Amazon Associates?

Amazon’s affiliate program, Amazon Associates, is currently the biggest affiliate program available online. Bloggers, content creators, and influencers can join the program and monetize their platforms by promoting Amazon products and services. If your blog or content encourages a viewer to follow a link you’ve provided and buy an Amazon product, you will be paid a commission. Depending on the particular product, these commissions can be anything from 1% to 20%.

The process of registering to become an Amazon Associate is a straightforward one, and the program has appealed to both established, successful influencers and new affiliates looking to dip their toes in the industry.

How does it work?

Amazon’s program allows affiliates, or associates, to earn money by promoting and generating sales and conversions. After creating an associate account, affiliates can then begin generating unique product links which are then placed on their own individual platforms. As viewers to their sites follow these links and purchase Amazon products, Amazon pays the associates a commission.

Affiliates are paid on a per-sale basis, which can mean relatively low returns for smaller platforms or for those who are just starting out. For established creators with large platforms and followings, however, the financial returns can be significant, with some earning upwards of $20,000 a year from product referrals.

Amazon pays different commission rates which are based on the category of product being sold. For example, selling televisions and digital video games will pay a commission of 2%, kitchen and automotive products 4.5%, and Amazon Games 20%. Affiliates can also receive special bounty payments for things including getting customers to sign up for Amazon Prime trials or for Amazon Business accounts.

Let’s say you’ve signed up for the Amazon Associate strategy and you’re looking to optimize your strategy to increase conversions and earn more commissions. What is the best way to go about this? Let’s find out.

Find a niche

Selecting and focusing on a niche is essential if you want to maximize the profits from your affiliate strategy. Rather than casting a wide net in the hopes it will generate more business, targeting a specific community or industry will allow you to hone and specialize your content. If your platform or blog is focused on a particular topic, work on promoting products that are related to that subject. Your blog should already be attracting customers who are interested in that particular industry, which should work to encourage sales and conversions.

Diversify your content

This is arguably one of the most important measures you must take if you want to see continued and sustained success with your affiliate strategy. Don’t limit yourself to just one type of content, such as a blog or Instagram page for example. Make the effort to further diversify and expand the type of content you put other, use a combination of images, blogposts, videos, and even audio. Doing so won’t just increase the reach of the content you produce; it will also work to attract different and more varied demographics and potential customers.

Use product reviews

Making use of product review and product comparisons is one of the most effective ways to generate sales. Customers will generally look for a review when they are close to the end of their buyer journey, by providing them with a detailed, comprehensive overview of a product as well as a direct link to purchase it you can help give them the encouragement they need to follow through and buy the product.

Pay attention to analytics

Measuring and analyzing data is vital for success, it can allow to assess customer preferences and behavior, from which you can tailor and adjust your marketing processes. The new Google Analytics 4 system allows users to track engagement across multiple platforms and can offer predictive insights on the potential future behavior of consumers. Ensure you make use of analytic tools to optimize your strategy.


The Amazon Associate program, while also used by many established content creators, is the perfect place to start for someone looking to begin their affiliate marketing journey. Follow the tips we’ve outlined to ensure your strategy is making the most of the tools and methods available to boost your strategy and maximize sales.

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