If you are an affiliate marketer, you may be wondering how you can tap into the transformative power of social media by publishing content on the popular video-sharing platform YouTube. It has climbed the ranks to become one of the most visited websites on the internet since it was launched in 2005 and, as a result, can be utilised as a great opportunity to showcase your skills and boost your affiliate marketing profits in the process. This is largely due to a series of built-in monetisation tools that can allow you to market your brand to the masses whilst earning revenue at the same time. To find out where to begin when it comes to publishing content on YouTube as an affiliate marketer, continue reading to familiarise yourself with a number of video ideas.
Reviews
To succeed as an affiliate marketer on YouTube, reviews are a great place to begin. If a viewer is searching for and watching reviews on YouTube, for example, they are more than likely preparing to purchase a particular product upon hearing what a specific content creator has to say. By thinking back to a time when you purchased a particular product online, you can remind yourself of the importance of reviews and, perhaps most importantly, the substantial impact they can have on the buying process from start to finish. As an affiliate marketer, reviews may end up becoming the most valuable tool in your toolbox as well as a determining factor in whether you achieve minimum or maximum sales.
Comparisons
As well as reviews, comparisons also perform consistently well on YouTube and are, therefore, worth tapping into as an affiliate marketer. They are somewhat similar to reviews but differ in that they tend to review a larger number of products and leave the viewer with a well-rounded knowledge and understanding of the options available to them so they can come to an informed conclusion. This is an especially great idea if you are an affiliate marketer within a specific niche with your video perhaps preventing viewers from having to watch a number of videos that review products individually as opposed to collectively. They also have a tendency to include more in-depth information than reviews but to get the most out of your affiliate marketing journey on YouTube, publishing both comparisons and reviews with relevant affiliate links can boost your overall success rate.
Lists
If you have a basic knowledge and understanding of YouTube, you will be familiar with how popular lists have become on the video-sharing platform. By familiarising yourself with a number of successful channels that specialise in this niche, such as Watch Mojo, and the millions of views these types of videos tend to rack up, you can understand why it would be a great option for you as an affiliate marketer. They can result in you multiplying existing traffic to your channel and somewhat seamlessly exposing a wide range of products to their intended target audience during a single video. As an affiliate marketer, successful examples could include you listing the highest performing social media marketing tools available on the market today or the latest and greatest hosting companies to emerge in recent years. As always, you must also remember to include affiliate links within the actual video or the written description as a clickable link.
Tutorials
If you have ever struggled to know how to perform an unfamiliar task or master an electronic device, YouTube was, more than likely, your first destination for an in-depth visual explanation alongside a running commentary. Since its inception in 2005, content creators have tapped into its capacity for visual learning by posting tutorials on a wide range of subjects, topics, hobbies, and interests from explaining how to successfully use a household appliance to offering expert advice and guidance on how to get a job within a particular industry, for example. They can be posted by amateur or professional users and have collectively racked up millions of views over the years. As an affiliate marketer, they can allow you to physically show users how to use a certain product with maximum clarity, transparency, and accuracy.
Compilations
As of 2022, compilations are one of the most popular styles of videos on YouTube. They can, essentially, allow you to showcase recent product launches, smart inventions, and emerging industries that pique not only your interest but also that of your audience. They must be treated with the relevant copyright precautions, but they can also be a great way for you to double or even triple your profits as an affiliate marketer. To find out how to master the art of compilations, it may benefit you to research successful examples and take inspiration from videos that impress you.
As an affiliate marketer, it can be difficult to know what type of videos you should be publishing on YouTube. If you are in this predicament, however, it may be worth focusing on reviews, comparisons, lists, tutorials, and compilations.
If you are an affiliate manager who wants to know more about how you can scale and grow your program in 2022, perhaps using variable content like that offered by YouTube, get in touch with our agency today.
