Yggdrasil prepares for Swedish expansion with new partnerships

Gaming content developer Yggdrasil is looking to maximise the opportunity of the Swedish market, unveiling two distribution agreements, with leading Swedish operator Svenska Spel and with horse racing operator ATG

The deals prepare the supplier for when of the country introducing a new regulatory framework on January 1, 2019.

The opening of the Swedish market is much anticipated by the whole of the gambling sector, with it presenting an immense opportunity for the sector and affiliates looking for Nordic expansion.

Svenska Spel is the largest and most established gaming operator in the Swedish market with brands including LottoTrissStryktipsetOddsetVegas and Casino Cosmopol.

ATG is the country’s only trotting and thoroughbred racing betting operator, offering betting opportunities to thousands of players at as many as 900 race days a year across Sweden, as well as online and in retail outlets.

Both operators will complement their comprehensive offers with Yggdrasil’s portfolio of casino slot games including Penguin CityHanzo’s Dojo and WolfHunters.

Fredrik Elmqvist, CEO of Yggdrasil, commented on the Svenska Spel deal: “We’re really happy to have agreed terms with Svenska Spel ahead of the Swedish market regulating next year.

“Our strategy to expand our regulated market footprint is ahead of schedule and demand from operators across a wide variety of regulated and newly regulating markets is rapidly growing. We will be ready to go well ahead of the January 2019 launch date.”

Fredrik Wastenson, managing director of Svenska Spel Sport and Casino, added: “Yggdrasil was an obvious choice when selecting a casino gaming solutions partner. The innovative offering performs well in regulated markets and we are confident they will attract a large following in Sweden.”

Referencing the ATG racing deal, Elmqvist commented: “Our range of innovative casino slots games has proven very popular throughout Europe, so we’re thrilled also to be partnering with ATG, one of Sweden’s most respected operators and which has a large, loyal and dedicated customer base.”

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