Xtremepush and RPM Join Forces

Xtremepush, a leader in cross-channel marketing automation, has teamed up with RPM Advertising to enhance customer engagement in the iGaming and sportsbook sectors. While this might sound like a classic B2B tech announcement, the partnership has deeper implications — particularly for affiliates.

As player acquisition becomes more expensive and retention takes centre stage, the affiliate journey no longer ends at the click. What happens after a user lands on an operator’s site now matters just as much — and this partnership is a step toward making that journey smoother, smarter and more profitable for everyone involved.

So, what’s behind the Xtremepush–RPM partnership? And why should affiliate marketers be paying attention?

A closer look at the two companies

Xtremepush is known for its marketing automation tools. Think personalised push notifications, email campaigns, SMS triggers, and app messages — all powered by user data and behavioural insights. The aim? To reach players at the right time, with the right message, across any device.

RPM, meanwhile, is a well-established agency with deep roots in digital strategy, creative development, and performance optimisation — especially in gaming and entertainment.

Together, they plan to offer a more complete service to operators: data-driven engagement paired with high-quality creative, all designed to keep players active, loyal, and spending.

Why affiliates should care

Traditionally, affiliates have focused on acquisition: get the player to click, convert, and earn a commission. But that model is evolving. Operators now want lifetime value, not just sign-ups. And affiliates who can demonstrate their traffic leads to engaged users — not just drop-offs — stand to build better, more profitable relationships.

That’s where this partnership comes in. By improving how operators re-engage players post-click, Xtremepush and RPM are effectively increasing the value of every converted user. That means:

• Higher retention = longer commission streams for affiliates on rev-share models
• More data-driven insights that can help affiliates refine their content, targeting and CTAs
• Improved conversion rates, as users are nurtured more effectively once on site

It also helps affiliates strengthen their pitch to operators. If you can point to a partner who uses Xtremepush-style tools to re-engage users, you’re not just selling traffic — you’re offering long-term value.

Personalisation is the new standard

One of the big themes coming out of this partnership is the role of personalisation.

Xtremepush’s platform allows operators to segment their audience in real time — based on behaviours like what games they play, how often they deposit, or when they tend to log in. That means affiliates could start seeing offers that are more tailored, more effective, and better aligned with their audience.

Think targeted bonuses based on player preferences. Think landing pages that adapt based on location or device. Think real-time updates when a player shows signs of dropping off.

This level of sophistication makes affiliate campaigns more efficient — and ultimately more rewarding.

Smarter onboarding, better results

Another area where this partnership is expected to make a difference is onboarding.

Many players drop off between clicking an affiliate link and completing registration or making a first deposit. That’s often because of friction — too many steps, unclear offers, or lack of follow-up.

With Xtremepush’s automation, operators can now build smarter onboarding journeys — including abandoned signup emails, first-deposit reminders, and gamified welcome flows.

For affiliates, that means more users completing the funnel — and a higher return on traffic sent.

The bottom line

Affiliates don’t operate in a vacuum. Everything that happens after the click — from welcome bonuses to reactivation emails — affects conversion, retention and commission.

This partnership between Xtremepush and RPM shows that operators are getting more serious about what happens next. They’re investing in lifecycle marketing. They’re combining data with creative. And they’re looking for affiliate partners who understand that journey — and can align with it.

Final thoughts

The Xtremepush–RPM partnership is a sign of things to come. The affiliate channel is no longer just about who can drive the most clicks. It’s about quality, engagement, and long-term value.

Affiliates who pay attention to what happens after the click — and who work with operators that nurture their traffic — will earn more, retain better relationships, and stay ahead in an increasingly competitive space.

In 2025, performance doesn’t stop at the referral. It starts there.