Why ELEVATE Summit 2025 is the Affiliate Marketing Event SMEs Actually Need

The clock is ticking until ELEVATE Summit comes to Events @ No6 London, on July 15-16, 2025.

Lee-Ann Johnstone, Founder and CEO of Affiverse, has positioned ELEVATE as a “two-day consultancy session for the price of a delegate ticket,” addressing a critical gap she identified through extensive research with small advertisers and emerging TikTok practitioners. The feedback was clear: the industry desperately needs implementable strategies rather than theoretical frameworks that sound impressive but offer little practical value.

Not got your ticket yet? Head here to snap one up.

The SME Blind Spot That’s Driving ELEVATE’s Explosive Demand

ELEVATE’s agenda directly addresses these pain points through a carefully curated mix of masterclasses and panel discussions. The summit’s intimate setting—deliberately capped to encourage meaningful networking—creates an environment where attendees can engage directly with speakers and peers facing similar challenges.

Check out the agenda in full here 

Day One Overview

Performance Marketing in 2025: Where We Are and Where We Should Be Heading
Moderator: Lee-Ann Johnstone
Panel:  
Joep van den Boer, Chief Commercial Officer, Shoparize
Oliver Koukoulis-Fribbens, Global Chief Sales Officer. Phonexa
Heather Peebles, Commercial Director, Perkbox
Matthew Addai, Co-Founder & CEO, Cashblack 

Masterclass: Mastering PR on Performance: Elevate Your Programme Through Media Partnerships
Hayley Goff, CEO, Whiteoaks International

Collaborating with Influencers and Content Creators to Grow your Audience Reach – Authentically
Moderator: Lee-Ann Johnstone
Panel:
Greta Dunne, Founder, Marker Video
Jazzmine Maria, Fashion and Beauty Influencer 
Adam Fung, Affiliate Marketing Manager, Lovehoney
Liliane Bambara, Influencer Community & Partnerships Manager, Skimlinks

Keynote Speaker Building Content that Sells your Business or your Affiliate Program in 90 Seconds Flat!
Marty Englander, Keynote Speaker & Digital Nomad

Fueling Growth: How to Scale Media Buyers and Track What Matters
Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow sits down with Gaby Murillo Affiliate Manager at Society Brands to explore the current affiliate landscape for media buyers, tips and tricks for running successful campaigns, and how supportive tracking and analytics can fuel smarter decision-making now and into the future.

Beyond the Beaten Path: Unlocking Growth with Diversified Traffic Sources for SMEs
Moderator Lee-Ann Johnstone
Panel: 
Jenny Gonzalez, Co-Founder & CEO, Rocahead & Trackfinity
Torsten Leidloff, Onboarding Manager, Artefact
James Bannerman, VP Global Sales, The Reward Collection

Why Email Marketing is “Sexier than ever”: How to use Email Marketing as your secret weapon to low-cost high-performance marketing.
This session delves deep into tools, techniques, and strategies that peak the interest of your ideal buyers through smart buying triggers, and maximising email marketing impact. Learn how to overcome challenges in 2025 and integrate email marketing as a key channel in your overall acquisition strategy.
Ashleigh Holmes, Founder & CMO, Flowd

How to Grow Your Google Visibility in an AI World via DigitalPR
Google is more reliant on link authority than ever. SMEs are getting links and DigitalPR wrong and many think it is too expensive for businesses like theirs – Gareth will show you why it is not and how you can implement tactics yourself to grow your Google visibility and revenue!
Gareth Hoyle, Managing Director, Marketing Signals

From 6pm: The RAV Awards

Join us at for a night of inspiration, celebration, and industry connection as we honour the voices powering the next chapter of affiliate marketing.

There’s still time to submit your entry!

Day Two Overview

Leveraging B2B Partnerships to Scale your Business and Customer Reach
Moderator: Sarafina Wolde Gabriel, CEO, Rightlander
Panel:
Teddy Ludmer, Senior Alliance Manager, Team Lead, Tipalti
Alexander Feist, Head of Affiliate Marketing, Sage
Frederic Jean-Bart, Founder & CEO, Performance Partners

How to Create Authentic AI Content That Converts
Charlie Hills, Founder of Cognified leads this masterclass on how to balance AI efficiency with human creativity, the key to crafting AI-driven content that feels personal and relatable, and practical frameworks for ensuring AI-generated content aligns with your brand voice.

Attribution, Cookies, and Tracking: Navigating a New Norm for Online Marketing
Moderator: Ishtvan Torpoi, Owner, TAG®
Panel:
Mark Andres, Commercial Lead, ufurnish.com
Julian Henrichs, Online Marketing Consultant
George Sullivan, Founder, The Sole Supplier

Masterclass with Dean Seddon, CEO, Maverrik: Getting Affiliates and Partnerships on LinkedIn
As LinkedIn’s rise continues, discover how to find, qualify and get conversations with publishers and creators that can bring you high-intent traffic.

Smarter Affiliate Marketing with Data Analytics and AI: Insights for Every Role
Masterclass with Cristian Ionescu, Co-Founder, Witanalytica & Catstats.ai

APMA Showcase: The Outlook for Affiliate Marketing 2025 with Kevin Edwards, Chairman APMA

And Finally….

Creative Powerhouses and ELEVATE MC, Gareth Williams, delivers the Lyricist Poem of ELEVATE to send us on our way!

Join us in the exhibition and networking area as we bid you farewell and allow you to have those all-important last-minute meet-ups.

Reserve your spot now and join us in London for the affiliate marketing education you’ve been waiting for. We can’t wait to meet you and see the strategies you’ll implement.