Disruptive sports betting brands, Sportsbet.io and Watford F.C have agreed to become main club partners for the next Premier League season after Sportsbet.io secured a landmark agreement with the 2019 FA Cup finalists.
The deal is one that the likes have never seen before in the cryptocurrency sportsbook world, but the deal will see the Sportsbet.io logo appear on the front of the Watford mens, goalkeeper and women’s shirts for the next three years.
The deal, the likes of which have never been seen before in the cryptocurrency sportsbook world, will see the Sportsbet.io’s logo appear on the front of Watford shirts for the next three years.
The Sportsbet.io branding will also be featuring at Watford’s home ground, Vicarage Road, from the start of the new Premier League season, kicking off on August 10 – where Watford will be facing Brighton and Hove Albion.
This announcement has come as Sportsbet.io have recently celebrated their third birthday, and this marks a major step up in its marketing activity. However, this isn’t the first football-based marketing that they have undergone, as Sportsbet.io recently sponsored the CONIFA European Football Cup.
A video called ‘Know No Borders’, created by the sportsbook has been released celebrating the partnership, Sportsbet.io has also kicked off the first special promo to celebrate the big news.
Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.
“Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.
“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”
Spencer Field, Global Strategy & Partnerships Director of Watford FC, added: “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19.
“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io. We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”