Teachers of ELEVATE: 5 Minutes with Charlie Hills

ELEVATE Summit 2025, London’s exclusive performance marketing summit specifically designed for SMEs, is set to transform how small and medium businesses approach affiliate marketing.

This Affiverse intimate gathering brings together forward-thinking teachers to help affiliate networks, publishers, brands, SaaS providers, ad networks, and agencies in an environment where real connections are made and deals are closed.

In a significant coup for the summit, Charlie Hills, Founder of Cognified, will be making his affiliate marketing event debut with his highly anticipated masterclass: “How to Create Authentic AI Content That Converts.” This marks a rare opportunity for SMEs to access specialised AI expertise typically reserved for enterprise-level organisations.

The line between AI-generated content and authentic brand voice is becoming increasingly blurred. As businesses race to adopt new technologies, many risk sacrificing the personal connection that drives genuine engagement and conversion. Charlie believes there’s a better way forward…

“AI is an amazing tool that can 10x your content production, but it can also damage your brand reputation and ability to connect with your audience if you’re not deliberate about it,” shares Charlie in this exclusive preview of his highly anticipated masterclass at ELEVATE…

The SME Advantage in the AI Revolution: Changing the Game Together

“I’ve spent my entire career inside SMEs, and one of our superpowers is speed. We can pivot to new AI tools and trends months – sometimes years – before a larger enterprise can get a budget approved,” Charlie explains. “ELEVATE gathers exactly that agile crowd, so it felt like a perfect fit. I’m keen to show how even a three-person team can use AI to punch above its weight while protecting brand integrity.”

“It’s all about authenticity, because AI is an amazing tool that can 10x your content production, but it can also damage your brand reputation and ability to connect with your audience if you’re not deliberate about it. So that’s why I want to share simple workflows that you can take away and implement into your business right away. This isn’t theory – it’s practical guidance on how exactly you can leverage AI to create authentic content that converts.”

Beyond Generic AI: The Missing Ingredient

When asked about any common misconceptions he hopes to address at ELEVATE, Charlie points to a fundamental misunderstanding about how AI content models function.

“That AI magically ‘knows’ your brand. Without clear context any model will default to bland. Contextual awareness is the missing ingredient, and I’ll show how to feed it in systematically.”

Many businesses struggle with AI content that feels generic or disconnected from their brand voice. Charlie will demonstrate practical techniques that transform this weakness into a strength.

A Three-Pillar System for Authentic AI Content

Rather than offering vague promises, Charlie outlines a comprehensive framework that attendees will learn during his masterclass on Day 2 of the summit:

“I’ll walk attendees through three pillars that work together as a closed-loop system for authenticity. First, ChatGPT Projects keeps every campaign grounded in your brand memory and assets, so the model stops hallucinating and never drifts into ‘generic AI’ territory. Second, custom GPTs – pre-trained with your tone, reference files, and formatting rules – act like a 24/7 content team, letting you scale production without sacrificing voice. Finally, my RIF Prompt Framework (Role + Instructions + Format) shows you exactly how to brief ChatGPT so each prompt pulls out intentional, story-driven copy instead of bloated fluff. Together, these three techniques turn AI from a risky shortcut into a reliable partner that produces authentic content at speed.”

For marketers struggling with the practical implementation of AI tools, this actionable framework promises to bridge the gap between technological efficiency and authentic brand communication.

Driving Conversions, Not Just Engagement

While many AI content strategies focus primarily on increasing output volume, Charlie takes a more strategic approach that prioritises business outcomes.

“I treat AI as an engine for inbound lead generation through personal branding. By 10×-ing the volume and consistency of thought-leadership posts, without the burnout. It attracts qualified traffic that turns into sign-ups and, ultimately, revenue.”

This conversion-focused methodology addresses one of the most pressing concerns for digital marketers: ensuring that increased content production translates to measurable business results.

Making the Most of ELEVATE 2025

As a first-time ELEVATE attendee, Charlie approaches the event with the same open mindset he encourages in others.

“I look forward to meeting many new faces and enjoying the keynotes and panel discussions at ELEVATE. It’ll be a rich day of learning. I love attending events like this and have learned so much as a marketer throughout my career. My tip is to go in with an open mind and be open to learning, even if you already know it.”

“I’m particularly looking forward to Jenny Gonzalez’s session on affiliate marketing – I follow her on LinkedIn and her playbooks are gold.”

Be One of Only 200 in the Room: Connections Made, Deals Closed

Charlie’s masterclass: “How to Create Authentic AI Content That Converts” promises to deliver practical frameworks for balancing AI efficiency with human creativity, crafting AI-driven content that feels personal and relatable, and ensuring AI-generated content aligns with your brand voice.

Don’t kick yourself for missing this one! Your ticket is waiting for you.

ELEVATE Summit 2025 is happening this July in London, bringing together the brightest minds in performance marketing. Secure your tickets now to avoid missing out on this exceptional learning and networking opportunity.

Together, we’re redefining the affiliate marketing landscape for SMEs.

For more information about the event and to view the full agenda, visit the ELEVATE 2025 website.

Charlie Hills is a leading expert in AI-driven marketing strategy, helping marketers leverage technology to create high-impact content that drives engagement and conversions. Charlie specialises in blending AI efficiency with human creativity to create authentic content. With deep experience in digital marketing, Charlie shares actionable insights that empower brands to scale content production without sacrificing quality or authenticity.