Usercentrics: Privacy Tech That Drives Performance and Affiliate Earnings, too!

Usercentrics has established itself as a leading player in the consent management space, providing cutting-edge tools that go far beyond basic cookie banners. 

As the global conversation around privacy intensifies and data protection laws tighten, Usercentrics offers a way for businesses to stay compliant without sacrificing marketing performance.

The platform’s recent developments and positioning reflect its clear mission: to make consent not just a legal necessity, but a growth enabler. Whether you’re a digital brand looking to build user trust or an affiliate wanting to promote a product with recurring revenue potential, Usercentrics ticks a lot of boxes.

Here’s how the platform delivers on both performance and partnership – making it one of the most appealing options for marketers and affiliates in 2025.

Consent Made Smarter: The Engine Behind Usercentrics

Usercentrics helps companies manage user consent in line with global regulations like the GDPR, CCPA, LGPD and more. But it does so in a way that feels integrated and intuitive – not intrusive. The software works across websites, mobile apps, and even connected TV platforms, giving brands the flexibility to protect user data no matter where the interaction happens.

The experience begins with a consent banner – customisable by region, device, and brand aesthetic. Rather than the clunky pop-ups users are accustomed to dismissing, Usercentrics’ banners are designed to communicate clearly, encourage opt-in, and match the site or app’s visual style.

Once a user makes their choice, that consent is logged securely and made available for analysis or legal documentation. The system also integrates with popular tools like Google Tag Manager, making it easy for marketers to ensure that only authorised tracking technologies are triggered.

Behind the scenes, the platform dynamically adjusts its behaviour based on user location, language, and relevant regulations. This means brands don’t need to worry about local laws in each country – Usercentrics handles it for them, automatically.

A Platform Designed for Growth

Where many privacy tools focus solely on compliance, Usercentrics goes further. The platform is built to help brands collect high-quality data with user consent – enhancing both legal protection and marketing performance.

Features like A/B testing banners, geo-targeted consent templates, and user preference dashboards allow teams to fine-tune their approach. One standout addition is the Privacy Preference Center: a user-facing portal that allows individuals to view and manage their privacy choices at any time. This moves consent from a one-time task to an ongoing conversation – exactly what regulators and users now expect.

The platform also makes it easy to pull insights into how consent choices impact site performance. Marketers can see opt-in rates by region, measure the impact of banner designs, and make data-driven changes to improve outcomes. That’s rare in this space – and a major reason why the product performs well with digital marketers.

Built for Web, Mobile, and Beyond

Usercentrics’ strength lies in its ability to support a wide range of use cases:

• Web: The core Consent Management Platform (CMP) is deployed on thousands of websites across industries. It supports over 60 languages and offers IAB TCF 2.2 compliance for programmatic advertisers.
  
• Mobile: The App CMP integrates natively with Android and iOS apps, allowing developers to respect consent preferences before SDKs or trackers are fired. That’s essential for GDPR and LGPD compliance.
  
• Connected TV (CTV): As media consumption shifts, so does the need for consent. Usercentrics’ CTV CMP is optimised for platforms like Roku and Android TV, giving media brands and ad platforms the tools they need to stay compliant.
  

Each version offers centralised reporting, real-time updates, and seamless integration with marketing and data infrastructure. Whether you’re working on a single brand or managing multiple clients, the experience is designed to scale.

From Compliance to Conversion: Who It’s For

Usercentrics is used by companies in finance, ecommerce, SaaS, publishing, and more. The appeal is clear: if you collect user data, you need to manage consent. That makes the platform essential for almost any digital business.

But it’s not just for enterprise giants. Agencies, consultants, and growing startups also benefit. The platform’s tiered pricing model and free trial make it accessible to smaller operations, and the backend offers features like multi-domain support and team permissions for more complex setups.

For affiliates, this broad customer base is a key selling point. You’re not limited to a niche vertical. Whether your audience is made up of tech founders, privacy professionals, ecommerce managers or app developers, there’s a relevant angle.

The Affiliate Program: Why It Works

Hosted on Impact.com, the Usercentrics affiliate program is streamlined, transparent, and built to support long-term growth. 

Affiliates earn 30% recurring commission for the first 12 months of a referred customer’s subscription – a significant revenue stream when paired with the platform’s stickiness.

Sign up to join their feature full affiliate program HERE

Once a company adopts Usercentrics, it rarely churns. Consent systems are deeply integrated into business infrastructure, and the legal risk of switching is high. That means affiliates can enjoy steady, predictable income from a single referral, rather than chasing one-time sales.

The 30-day cookie window on clicks and 90 days from trial – paid conversion provides flexibility in the buying journey. And the platform includes deep linking, branded creative assets, and high-quality educational content to help drive conversions.

What really sets the program apart, though, is the support. Usercentrics offers affiliates access to privacy-led marketing guides, whitepapers, and case studies that help position the product in a way that resonates with decision-makers. Whether you’re writing blog content, building a review site, or offering consulting services, these materials make it easier to convert interest into income.

Why It Converts: A Category on the Rise

Selling privacy tools used to be hard. Now it’s hard not to. 

With stricter regulation, more user awareness, and the death of third-party cookies on the horizon, every digital brand needs a plan. That means they need software—and they’re actively searching for solutions. Both Google and Microsoft now make it mandatory for Advertisers using their Ad platforms to implement Consent Mode. If you are not doing that, you lose access to certain functionalities in the platform  and risk advertising disruption and ad revenue loss.

Usercentrics fits perfectly into that demand curve. It’s a known name in the privacy space, featured in numerous compliance guides and widely used across Europe and North America. The product demo is slick, the trial is easy to activate, and the benefits are tangible—particularly for marketers trying to balance performance with responsibility.

Affiliates promoting it are tapping into a wave of urgency that’s only growing.

Real-World Use: Success Stories from the Front Line

Across the Usercentrics site, you’ll find stories of brands who’ve improved their privacy practices and marketing results using the platform.

One global retailer doubled its consent opt-in rate by customising the banner and testing messaging. A media company unlocked new revenue streams from previously non-compliant traffic. And a fintech brand used the reporting features to spot drop-offs and make quick, effective changes to improve performance.

These aren’t edge cases – they’re examples of how smart consent design leads to better data, better decisions, and stronger outcomes.

It’s this blend of compliance and conversion that makes Usercentrics such a compelling affiliate product.

Affiliate-Friendly Resources: Everything You Need to Promote

Now you can turn your privacy knowledge into recurring revenue. One of the key strengths of the affiliate program is how easy it is to get started. Their affiliate program runs on impact.com  and the intuitive affiliate dashboard gives you access to everything you need:

• Branded banners and assets
• Conversion-tracked links
• Regular updates and commissions tracking
• Direct access to downloadable content like:
  
  • The Privacy-Led Marketing Guide
  • Data Privacy Guide
  • Sector-specific case studies to share with your customers
  • Compliance checklists and comparison charts
    

You don’t need to be a legal expert to sell this product. The materials are built for a wide range of influencers and affiliates – helping you speak to the business benefits of good consent management without needing to explain every detail of the law. Plus they’re offering other incentives and competitions to incentivise partnership growth! 

A Platform That Powers Privacy and Profit

Usercentrics has successfully transformed a compliance task into a business opportunity – for both the brands who use it and the affiliates who promote it.

By blending powerful functionality with strong support and recurring payouts, it’s become one of the most reliable SaaS affiliate programs on the market. It offers everything today’s marketers are looking for: simplicity, compliance, performance – and now, revenue too.

For affiliates looking to future-proof their income with a product that solves a genuine problem, Usercentrics is more than just another privacy product option. It’s a smart, sustainable business choice. 

Want to dig deeper into the privacy marketing opportunity? 

Explore the Privacy-Led Marketing Guide and see how Usercentrics is turning compliance into competitive advantage.