DMF Session Preview: The Big Search Debate

With less than five weeks to go until the second edition of the SBC Digital Marketing Forum (DMF), our agenda is built around ensuring the hard marketing questions you have, get answered. We achieve this by delivering both top-quality panel sessions, along with some of the biggest names in the affiliate and digital marketing sectors attending the sessions to help  answer them.

The Digital Marketing Forum runs alongside Betting on Sports 2019 and CasinoBeats Summit, this year and it will be addressing issues such as global opportunities for affiliates and marketers, the rise of esports and it’s convergence with sports betting as effective marketing strategies to engage millennials and the importance of video content marketing as a conversion stream.

Ahead of the event, Affiverse wanted to offer a new sneak preview into the topics which will be addressed during the panel discussions, one of which is how Search Marketing relates to an omni channel world and iGaming. This session will look at how we search for content today and what truly drives your search strategy across multiple devices.

This session will deep dive where the search world is headed with voice search technology and how acquisition marketers will still be quite reliant on driving traffic in this medium for the year to come.

John Campbell, the founder Rabbit & Pork and Voice Experience arm of TIPi Group is going to delve into this topic, as he touches the advent of omnichannel marketing, and if he thinks affiliates will still be focused on building websites still in years to come, he said: “I believe that websites will still have a role to play in the future despite this. The role of the “URL” is key in so many web products such as app deeplinking, paid media and tracking tools. In regards to voice specifically, I think website’s will still play a key role.”

Discussing what else can be expected, Campbell explained: “The idea of the talk will be to introduce attendees to the voice landscape and how it might play a role in the iGaming sector. Hopefully the session will spark some thoughts into how they could use voice as a channel. 

“I’m going to be talking a little about how you can gain voice results using your website and voice apps. I will also look at a few actions and skills that have already been built and are live in the market and that are generating affiliates money.”

For more information on the event including speakers and the full agenda, check out the Digital Marketing Forum website. To speak to a member of the team about sponsorship and branding opportunities, please contact us on [email protected].

Click here to book your ticket

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