Following the launch of its dedicated affiliate platform, STS has signed a sponsorship agreement with Polish football club, Zagłębie Lubin.
The deal sees the side become the official sponsor and betting partner of STS, with the brand’s logo appearing on the sleeves of the players’ shirts.
Mateusz Juroszek, CEO of STS commented on the partnership: “Signing the agreement with Zagłębie Lubin is the next stage of implementation of our development strategy. STS is currently the largest private sponsor of Polish sport.
“We are an official partner of the Poland national football team, and we also support sports clubs throughout the entire country. This partnership with Zagłębie fits perfectly into our plan of cooperation with the most ambitious athletes and teams. The signed agreement will definitely translate into numerous benefits, both for our company and for the Club and its fans.”
STS is actively involved in supporting domestic sport. It is the largest private entity on the sponsorship market in Poland. The company is an official partner of the Polish national football team and a sponsor of many clubs and sports associations.
Juroszek added: “STS supports Polish sport; our activities go far beyond what is stipulated in agreements. Our cooperation is largely based on initiatives directed at fans, because fans are the ones who create the amazing atmosphere during games.”
This announcement follows the operator’s launch of its new platform dedicated to affiliates. The portal, which is available through the STS affiliate site and acts as an affirmation of the operator’s deepened focus on the affiliate sector, has been launched to serve as a knowledge base to be used to learn the principles of the affiliate partnership and support the establishment of an effective and satisfactory partnership.