Spanish online gambling operators spent €8 million on affiliate marketing during this summer’s World Cup, according to figures released by the country’s governing body yesterday.
The Dirección General de Ordenación del Juego (DGOJ) report detailed a 55.2% surge in overall market spending for Q2, up to €81.3 million. €41.1 million of this went on advertising, €29.6 million on promotions, €3 million on sponsorships and the rest on affiliate marketing.
Elsewhere, the overall online gambling market recorded strong year-on-year growth for the second quarter, with the figure of €167.2 million meaning a 40.1% increase from the same period of the previous year.
This comes as no real surprise given the magnitude of the World Cup, and sports betting revenue saw an increase, up 46.7% year-on-year to €87.6 million, although this was only 7% higher than that of Q1.
The only real blight came from the online poker vertical, which suffered a setback in Q2 after enjoying significant growth in Q1 following the launch of PokerStars’ cross-border liquidity with France.
Poker revenue was up 34.8% year-on-year to €19.5m, but this represented a 9.4% sequential decline, despite PartyPoker launching its own shared liquidity in June.