Shamrock Rovers

Shamrock Rovers partner up with 888sport

The online betting operator, 888sport, has agreed to enter into a partnership with the Irish premier division football club, Shamrock Rovers.


Individuals always find themselves looking for a responsible betting and gambling site which is why 888 is so popular. The team at 888sport are very passionate about enhancing responsible gaming practices and a safe environment for sports fans up and down the UK. Within this environment, players can bet on a variety of sports including – and not limited to – football, boxing, darts and tennis.

Due to this, 888sport prides itself on being one of the leading betting sites within the UK, especially when it comes to football odds. This is why this announcement is well suited to their current portfolio of partnerships and deals.

The partnership

The deal will see 888sport branding and embedding itself within the marketing and advertising program of the premier league division team – the Shamrock Rovers. Under the partnership, Rover players will have 888sport branded on their player uniforms and other parts of the stadium.

This deal appeared to be welcomed with opened arms as 888sport currently has a presence in Dublin, with its offices only eight miles away from the Tallaght Stadium. The deal has been reached in good time ready for the start of the 2021 League of Ireland Premier Division on 19th March.

This partnership serves as a fantastic affiliate marketing opportunity because the Shamrock Rovers went the entire previous premier league season unbeaten and ended the season with a well-deserved win. Their success coupled with 888sport as a leading provider is only bound to be successful and supportive for the Rovers’ future.

The chairman of Shamrock Rovers, Ciarán Medlar, noted that “the team at 888sport share our desire for success and we look forward to working with them to build a strong relationship over the next two seasons.”

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