Casino platform provider, SkillOnNet, has had its German licence reissued by the Schleswig-Holstein regulator which gives the company the green light to continue operating its DrückGlück brand.
The decision from the regulator marks a major milestone for the company, following recent speculation that the Schleswig-Holstein regulator was considering preventing operators from promoting their brands across the state.
Michael Golembo from SkillOnNet, commented on the news: “We are thrilled to have been reissued our online casino licence in Schleswig-Holstein, Germany, allowing us to continue to offer players in the country the best possible online casino experience through DrückGlück.
“This is being backed by a major marketing campaign, first through extending our current partnership with Holstein Kiel – which to date has proved to be hugely successful for both parties – and then via a major TV advertising campaign across all the big channels.
“DrückGlück, with over 3,000 games on offer, has established itself as the online casino market leader in Schleswig-Holstein, Germany, and the renewal of our licence proves that we are doing this while meeting the highest possible regulatory standards.”
The reissued licence will allow the platform provider to operate in Germany until 2021, and comes at a time when the DrückGlück brand has signed an extension to its current unique sponsorship deal with 2 Bundesliga football team Holstein Kiel.
The deal in question includes press wall logo placement, LED boards around the stadium, cam-carpets, billboards, a centre circle banner and more.
Tim Jost, Head of Marketing at Holstein Kiel, added: After a very good start to a very promising cooperation, DrückGlück and KSV Holstein-Kiel have agreed on a long-term continuation and expansion of the partnership. With DrückGlück at our side, we have gained a partner who is very committed to Holstein Kiel and always communicates with us in an open and personal way, which we greatly appreciate here.
“Furthermore, we are proud that the brand Holstein Kiel can also be promoted to other public spaces by its partner DrückGlück. Community actions for fans and partners of KSV Holstein are implemented.
“We are very much looking forward to further positioning the Holstein Kiel brand together with our partner and to be able to execute interesting campaigns for our fans and sponsors. We are very proud to have this partner by our side and look forward to the coming years.”