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Shona O’Donnell joins Better Collective as events lead

Industry affiliate Better Collective AB has strengthened its senior management team through the appointment of Shona O’Donnell, who will be tasked with overseeing the affiliate’s events division. 

Hired as the Head of Strategic Events, O’Donnell joins the affiliate after serving as Event Director at Clarion Gaming. During her time at Clarion, O’Donnell’s role included spearheading the firm’s portfolio of international executive conferences.

O’Donnell celebrated the new role: “Better Collective is a fast-growing company that dares to challenge the status-quo and that never compromise on quality. I look forward to bringing my knowledge within event planning and execution to the company, and to be a core part of the very interesting event projects that Better Collective aims to bring to life.”

In the new role, O’Donnell will be in charge of the publisher’s event participation as well as building a long-term strategy for the company’s event planning stakeholders.

Confirming the appointment, Jesper Søgaard, CEO of Better Collective, said: “For the last many years, Shona has been a core part in developing some of the strongest events within the industry.

“We look forward to bringing these skills in-house to upgrade Better Collective’s presence at events, as well as building an event strategy for our company that will strengthen our position in the industry even further.”

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