Pop-Unders – Do They Still Work?

Everyone who has spent any length of time on the internet will be familiar with a pop-up ad. However, you might not be so familiar with pop-unders – another type of ad that many sites make use of. Let’s take a closer look at what pop-under ads are and whether or not they still work.

What are pop-unders?

Pop-ups and pop-unders are both types of pop traffic. These types of ad are triggered by a certain action. This is usually when someone visits the site. For affiliates, this type of traffic can be used to promote aspects of your service to your visitors.

A pop-up will flash up in front of the browser and are therefore thought to be quite intrusive. They can interpret someone’s flow when they are looking around a site, and can often be closed in anger without the viewer properly looking at them.

In contrast, pop-unders open behind the current browser window. This means that many internet users might not notice them until they begin to close or minimise their browser window. They are considered to be far less intrusive than pop-ups, and can be more likely to engage a visitor than a pop-up.

Why do pop-unders work?

Since a pop-under ad is less in-your-face than a pop-up ad, it could be a better option for your brand. Pop-unders need to be just as engaging and flashy as a pop-up, but the approach that you can take with them will be very different.

A pop-up ad is designed to disrupt. Someone will be reading text or trying to engage with a part of the page, and the ad gets in the way of this. On the other hand, a pop-under will be waiting for the visitor to find it themselves.

Since the visitor will be in the act of leaving when they encounter it, it can often be used as a last attempt to appeal to the visitor and incentivise them to engage with your products.

Engaging FOMO

Utilising FOMO, or the Fear of Missing Out, with pop-under ads can make for a good combination. When choosing your copy for this type of ad, choosing wording that will make them feel like they are missing out could help to engage them. Try phrases like:

  • Last chance…
  • Don’t miss out…
  • Time’s running out…

You could also use competitive language; highlighting how many people have already taken up the offer to help incentivise someone to make the same decision. Good FOMO marketing should invoke a sense of urgency within potential customers. When combined with pop-unders, it can make for a powerful combination more affiliate marketers should make use of.

If you are searching for ways to grab higher levels of engagement and conversion but do not want to use something as blatant as pop-ups, looking at what pop-under ads can offer might be the right choice for you. Take a look at your current traffic and engagement. Pop-unders might be a tool you can utilise if you wish to see an improvement.

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