PointsBet bolsters horse racing betting with new platform Betmakers

PointsBet, the Australian sportsbook operator has bolstered its horse racing betting services through launching a customised racing channel which is in partnership with online wagering solutions provider, Betmakers.

Betmakers’ racing channel will now be featuring customised pricing technology, data display, overlays and live streams, while PointsBet customers will be able to watch more than 2,000 races every week on the operator’s website and mobile app.

The channel, which has been fully integrated with PointsBet’s online platform and digital apps, currently streams live coverage of races from the UK, US, Ireland, Mexico and Canada.

PointsBet will now make the new service available to its customers in Australia.

PointsBet’s chief executive Sam Swanell said: “We are always looking for ways to improve the offering to our clients and now our punters are able to watch and wager on a vast array of international racing events directly from our website and app.”

Todd Buckingham, chief executive of, BetMakers, added: “PointsBet have built in the customised solution very quickly which is testament to their tech team and how quickly they can get a product to market.”

“BetMakers works with rights-holders from around the world to deliver racing content to their contracted operators. Commercially, BetMakers is remunerated by the rights-holders, while the operator has a commercial agreement with rights-holders. It’s easy to understand how this is winning solution for all parties involved.

This deal has come following PointsBet last month revealed a statutory loss after income tax of $41.9m (£3.5m/€38.0m) for its financial year ending June 30, 2019, mainly as a result of expansion costs which have hit the US.

PointsBet did not clarify whether the BetMakers racing channel would be made available to its customers in the US in the future.

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Partner Directory