Neymar Jr is new Cultural Ambassador

Brazilian football star and PSG attacker Neymar Jr has been named as the new Cultural Ambassador for the world’s largest online poker site, working on range of cultural and creative projects.

Long partnership, new chapter, owned by Flutter Entertainment, and Neymar Jr have been affiliated for several years already. This role new marking a new chapter for the superstar.

“I am excited to start this next chapter with, and we are already collaborating on a number of key areas”, said Neymar Jr.

The sports star will collaborate closely with PokerStars “on a series of creative projects inspired by the world of culture, from art and design to music and more”, giving the football player the opportunity to showcase his, maybe unknown, interests and passions, for music and fashion.

As his first official act in the role, Neymar Jr has created special playlists for customers, which PokerStars said provide “the ultimate soundtrack for every poker game”.

Shaking up poker

Commenting on the role, Neymar said: “Poker is so much more than just the game. It is a community and a culture and that is what I love about it.” adding that bringing Neymar’s “passions and interests to the table […] will be shaking up poker with a series of exciting experiences for the PokerStars community”.

Martin Nieri, Global Director of Brand and Creative at commented that “this new role marks the start of something exciting for the community, a merging of two worlds, where poker meets culture. In a first for the industry, together we’ll be creating moments to truly shake up poker and rewarding those who get involved in all that’s to come.”

Let’s note that the financial details of the new deal have not been revealed.

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