New PIN-UP Partners Is Here: Rebranding, Transformation, and a Fresh Identity

PIN-UP Partners, one of the most recognised affiliate programs in iGaming, is entering a bold new phase with a fresh visual identity. This rebranding reflects what’s been happening behind the scene: a deep internal transformation of the team, the strategy, and the brand itself. Over the past few years, PIN-UP Partners has significantly strengthened its position, growing reach, impact, and influence across the industry. 

Now, all these internal changes have taken shape visually and strategically:  from the new look and feel to the launch of the Affiliate Shop and a brand-new merch drop.

The updated branding captures what PIN-UP Partners stands for today: leadership, expertise, and a clear focus on trust and results. The new look debuted at MAC Yerevan 2025, where a redesigned booth and fresh visual details made PIN-UP Partners stand out among other participants right away. Partners embraced the update: the brand remained familiar, but it now looks more powerful and mature.

A big part of the transformation is the launch of the Affiliate Shop, a new motivation system for affiliates. The idea is simple: partners earn pincoins, a bonus currency, for their activity (traffic volume, FTDs, special quests), and then exchange them for real prizes.

The new merch collection also deserves special attention. Featuring the bold message “Money is not a problem,” it builds on the success of the iconic “Get Rich or Burn Trying” drop (a community favorite) with over 30,000 items distributed to partners worldwide. The new collection was unveiled at MAC Yerevan 2025 and instantly became part of the brand’s refreshed identity.

As the direct advertiser and trusted affiliate program for its iGaming products, PIN-UP Partners keeps growing stronger. Here’s what sets it apart:

• 10+ GEOs with localized promo materials and streamlined payment methods;
• CPA up to $200 & RevShare up to 50%;
• Transparent revenue model with no hidden fees;
• Fast and regular payouts (starting from $50);
• 1:3 Reg2Dep conversion — one of the best in the industry;
• Support for all major traffic sources: FB, Google, SEO, ASO, In-app, UAC, e-mail, and more;
• Regular promos and prize draws;
• High retention thanks to strong brand and product recognition;
• Detailed stats and personalized support from a dedicated team.

This transformation is about more than visuals. It’s about ambition. PIN-UP Partners is building something bigger — a strong, stable community where affiliates feel supported, seen, and set up for long-term success. This new identity is just the beginning. The real story is about momentum, and making sure every partner feels like part of something that’s always moving forward.