Mr Gamble expands into new English-speaking markets

iGaming affiliate brand Mr Gamble has continued its speedy growth by expanding into the UK and Canada. 

The Estonia-based company has received growing attention from abroad, prompting it to grow from its initial Finnish-language offerings. 

Since 2018, the company has also expanded its staff to cater for these increasing demands. 

Creating a user-oriented experience

Mr Gamble describes itself as “putting the player first, providing a detailed and user-friendly service to present the most benefits from online casino offerings”. 

Through the use of player-friendly filters, users can discover “high-quality casino bonuses within a minute. 

Mr Gamble Marketing Director Jonas Kyllönen shared his thoughts on the company’s growth ambitions. His words were as follows. 

“Our aim is to provide an extremely detailed guide to casinos and bonuses that offers a transparent resource for iGaming audiences. 

“We highlight the hidden T’s and C’s, matched bonus requirements, and free spins sections to ensure we cater for the varied tastes of our growing English-speaking user-base.”

Successful growth in Northern Europe 

Mr Gamble is a well-established name within Finland. In just six months, the company became the Nordic nation’s most-viewed Twitch slots channel. 

To match growing interest from countries further afield, Mr Gamble has expanded its employee count from two to 16.

Kyllönen continued by talking about this unique content marketing strategy. 

“Operators benefit from Twitch like they benefit from any traffic source, so it was a natural choice to also grow a Twitch Community for Mr Gamble.  

“We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch streaming are both entertaining and good for business.”

Beyond casino

Mr Gamble offers players a range of standard online casino reviews and bonuses. However, it also dips into other verticals. 

Users can also search for online casino sites that offer sports betting, while Bitcoin casinos also feature. 

Moving forward, the company is also working on obtaining licences for the US – as well as expanding into Asia.

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