MiFinity Launches MiRewards – A Premium Loyalty Programme for eWallet Customers Worldwide

MiFinity, the award-winning global payments provider, today unveiled a premium loyalty programme – MiRewards, designed to celebrate and reward its eWallet customers. Seamlessly integrated into the MiFinity eWallet, MiRewards transforms everyday payments, top-ups and withdrawals into MiPoints that can be redeemed for in-account for cash credits and other exclusive rewards. 

“Launching MiRewards marks an exciting milestone for MiFinity, but it’s far from the finish line. We have an ambitious roadmap of new features and partnerships ahead that will keep adding value for customers and partners worldwide.” says Paul Kavanagh, CEO, MiFinity

The program is free to join and effortless to use, recognising long-term engagement through four distinctive tiers: Classic, Exclusive, Signature and Elite. The Signature and Elite tiers have been created especially for MiFinity’s VIP customers, offering enhanced earning rates, dedicated support, and exclusive invitations.

Built entirely in-house and free of any third-party software or plugins, MiRewards gives MiFinity complete control over programme design, security, and future innovation – from granular earn rules to partner integrations and country-specific experiences. The result is a flexible, data-driven programme designed to deepen engagement, improve retention, and add tangible value for customers and merchants across MiFinity’s supported verticals. 

Kavanagh also mentioned, “MiRewards is the next step in MiFinity’s product evolution – a simple, transparent way to give back to customers for the transactions they already make. It reflects our ongoing commitment to rewarding loyalty and strengthening long-term relationships with our customers. Because we built the MiRewards platform ourselves, we have the freedom to keep improving it; from expanding partner offers to introducing new benefits that deepen engagement and enhance retention.”

MiRewards goes beyond traditional loyalty models by rewarding both everyday activity and key milestones. Customers earn MiPoints automatically on eligible transactions and can also collect bonus points for completing actions such as their first deposit, KYC verification, IBAN setup, or card verification. This gamified approach makes the experience more interactive and rewarding, giving customers multiple ways to grow their points balance and unlock higher tiers faster.

Key MiRewards highlights

There are several key highlights to the programme listed below – but some features, availability and benefits may vary by country.

Always-on earning – Earn MiPoints on eligible eWallet activity automatically.

Simple redemption – Redeem MiPoints for cash credits in a few taps, with more benefits being added over time.

Scaled rewards – Higher tiers unlock boosted earn rates and VIP-style perks.

Bonus opportunities – Collect extra MiPoints for completing key actions, encouraging engagement and gamification.

Future-ready – In-house platform enables rapid iteration, partner rewards, and market-specific experiences.

A Win-Win for MiFinity Customers and Partners

MiRewards enhances the overall MiFinity experience by giving customers more reasons to engage with the platform and enjoy tangible rewards for their everyday activity. For merchants and partners, that means stronger customer satisfaction, deeper trust, and greater loyalty; all within a seamless, secure payment ecosystem that adds value without adding friction.

MiRewards will began rolling out from mid February. Features, rewards, and availability may vary by country. Customers can view MiRewards in the MiFinity app or learn more on the MiFinity website.

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