metaverse, affiliate marketing, content marketing, meta, vr

Meta outlines future plans for AR and VR

Augmented reality (AR) and virtual reality (VR) are some of the hottest topics in tech. Experts predict that the technology is set to revolutionise our lives and forever change how we interact with and consume media. It will come as no surprise to learn that all the major digital brands and focusing their efforts on developing and implementing AR and VR services, with Meta leading the line.

The Facebook and Instagram parent company has spent vast sums of money on researching and developing AR and VR tech, with the ultimate goal of realising its Metaverse plans.

This week, Meta published plans detailing how it intends to roll out AR and VR tech in the future.

The company aims to release an updated version of its smart glasses in 2025, with a completed AR glasses product set to hit the market in 2027.

Meta is facing stiff competition in the race to release the first pair of consumer-friendly AR glasses, with both Apple and Snapchat developing their own products.

Meta’s flagship VR headset, Quest, will see a third iteration launched sometime this year. This should facilitate the finalisation of the company’s ultra-realistic Codec Avatars.

Despite the massive push towards the Metaverse, the technology still isn’t quite at the level required. As a result, we can expect to see incremental changes with slowly improving products and services launched over the next few years.

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