Maximising Your ELEVATE Experience: The Ultimate Preparation Guide

With just two weeks remaining until ELEVATE Summit opens at Events @ No6 London on 15-16 July, this is your chance to get properly prepared. ELEVATE’s intimate format offers you a different approach to maximise your investment at a practically-focused performance marketing event.

Why ELEVATE’s Intimate Format Changes Everything

Affiverse CEO and Founder Lee-Ann Johnstone’s positioning of ELEVATE as a “two-day consultancy session for the price of a delegate ticket” represents a fundamental shift in conference economics that savvy marketers should exploit. Her extensive research with small advertisers and emerging TikTok practitioners revealed a market saturated with theoretical frameworks but starved of implementable strategies.

The feedback was clear: the industry desperately needs implementable strategies rather than theoretical frameworks that sound impressive but offer little practical value. This insight should inform your entire approach to the summit.

While you’ll have unprecedented access to speakers and meaningful networking opportunities, the reduced scale means every interaction carries greater weight. There’s no hiding in the crowd here—preparation becomes paramount.

Strategic Networking in a Consultancy Environment

ELEVATE’s outdoor and indoor spaces aren’t just aesthetic choices; they’re strategic networking tools. The relaxed summertime atmosphere facilitates the kind of deeper conversations that typically require expensive one-on-one consultancy sessions. 

Smart delegates should identify key speakers aligned with their specific challenges before arriving. The agenda reveals a deliberate focus on SME pain points, from attribution challenges in a cookieless world to scaling media buying operations. Each session targets problems that traditionally require expensive external consulting to solve.

The panel discussions featuring practitioners like Joep van den Boer from Shoparize and Oliver Koukoulis-Fribbens from Phonexa offer direct access to executives typically insulated by layers of business development teams. This represents genuine value that extends far beyond traditional conference networking.

Maximising Your Learning Investment Through Active Participation

The masterclass format demands active engagement rather than passive consumption. Sessions like Charlie Hills’ “How to Create Authentic AI Content That Converts” and Dean Seddon’s LinkedIn strategy workshop require participants to arrive with specific challenges ready for discussion.

Delegates should approach these sessions with prepared questions that go beyond basic implementation. The real value lies in understanding how these strategies adapt to different market conditions and business models. The consultancy format means speakers can provide targeted advice that might otherwise cost thousands in consulting fees.

The RAV Awards: An Overlooked Opportunity

The debut of the Affiverse RAV Awards represents more than ceremony—it’s a strategic networking catalyst. 

Just launched your affiliate site? Growing fast and grinding daily? The Affiliate Start-Up category at the RAV Awards is made for you.

Free to enter. Open globally. Entries close 6 July.

Nominate now: https://forms.gle/BjBNywxh9tyruVaQ7

Even if you don’t submit, the awards ceremony provides concentrated access to the industry’s emerging leaders and unsung heroes. These relationships often prove more valuable than traditional networking with established players who may already have saturated partner networks.

Your Action Plan for ELEVATE Success

Before You Arrive: Don’t just browse the agenda—map your biggest business challenges to specific sessions. Come armed with your actual pain points, not hypothetical questions. The speakers can solve real issues on the spot, but only if you bring them.

During the Event: The rooftop terrace networking space isn’t just an Instagram opportunity—it’s where the real magic happens. Speakers will be more relaxed, conversations will run deeper, and you’ll often get the candid insights that don’t make it into formal presentations. 

Think Beyond Networking: The RAV Awards aren’t just a nice evening out—they’re your preview of tomorrow’s industry leaders. Whether you’re submitting an entry (deadline 6 July!) or just attending, you’re meeting the people who’ll be keynoting conferences in two years’ time. Get in early.

Here’s the bottom line: ELEVATE isn’t trying to be the biggest performance marketing event of the year—it’s trying to be the most useful. Lee-Ann Johnstone has built something genuinely different here for SMEs.

With just two weeks to go and tickets still available, this is your moment. Come for the consultancy-level content, stay for the connections that will transform your business.

Last chance to secure your ticket here