Marathonbet becomes latest to choose Affiverse to lead affiliate marketing strategies

Marathobet is the latest high-profile gaming client which has chosen Affiverse to lead its global affiliate marketing strategy and daily program management.

The fast-growing affiliate news, training and events business has signed a deal to become the affiliate management agency for Marathonbet, an online sports betting and gaming company.

The affiliate management service will be provided by Affiverse’s experienced affiliate team and combines strategy and program management with bespoke marketing services designed to ‘growth hack’ affiliate recruitment, program promotion and widen the brand reach to affiliates globally.

Lee-Ann Johnstone, Founder and CEO at Affiverse, said: “We are delighted to be working with the marketing team at Marathonbet to help expand their affiliate program reach and build new relationships within the affiliate community.

“We are looking forward to helping the team develop best practice, create a winning strategy that enables the growth and expansion of their existing affiliate program offering.”

Marathonbet will also gain access to a wide range of reputable affiliates through entry to the Digital Marketing Forum, which is held in partnership with SBC Events, as part of Betting on Sports in London (17th – 20th September).

Furthermore, the firm will benefit from additional PR and media support services offered through the Affiverse content news hub.     

Sam Behar, Head of Global Marketing, added: “We are really excited about the partnership with Affiverse. Lee-Ann and her team have injected energy and expertise into our affiliate program and we can’t wait to get started.

“Marathonbet is one of the best-priced bookmakers and our combination of exciting affiliate offers alongside our global partnerships – including the likes of Manchester City and Sevilla FC – make this a brilliant time to join the Marathonbet affiliate program through Income Access.”

The full Affiverse team will be available for meetings on Stand Q30 at this years Amsterdam Affiliate Conference, which is held at the RAI from 16th – 19th July. Be sure to get in touch to set up an appointment with a member of the affiliate team, to talk about the latest affiliate program offers from Marathonbet.

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