Makeberry Builds the Future of Affiliate Intelligence with Unified Analytics Platform

We continue our interview series at iGB Live with Oleksandr Kulyk, Head of Makeberry Affiliates, as Lee-Ann discovers how Makeberry is revolutionising affiliate decision-making through comprehensive data consolidation and predictive analytics.

Data fragmentation has become one of affiliate marketing’s most persistent challenges, with marketers constantly switching between multiple analytics tools to gain comprehensive insights. Makeberry is developing a game-changing solution that consolidates multiple analytics sources into a single, powerful platform. Their upcoming analytics tool promises to transform how affiliates analyse performance, predict trends, and optimise campaigns by providing unified access to data. 


This innovative approach addresses a fundamental challenge in affiliate marketing: the difficulty of synthesising insights from multiple data sources. While most affiliates juggle various analytics tools and platforms, Makeberry recognises that true competitive advantage comes from having comprehensive data analysis capabilities in one centralised location.

From Media Buying Team to Full-Service Analytics Pioneer

Makeberry’s evolution from a Facebook-focused media buying team to a comprehensive affiliate network demonstrates the organic growth that comes from responding to market needs. What began as a small group of media buyers has expanded into a multi-faceted operation encompassing direct casino partnerships, in-house media buying across Facebook, Google PPC, SEO, and ASO, plus an influence marketing team.

This natural progression reflects the company’s ability to identify and capitalise on emerging opportunities. As Oleksandr explains, their casino partners recognised them as “a trusted partner” and invested in their development team, enabling continued expansion and innovation.

The company’s willingness to embrace new ideas and “make them live” has positioned them to tackle one of affiliate marketing’s most pressing challenges: data fragmentation. Rather than simply accepting the status quo of multiple disconnected analytics tools, Makeberry is building the infrastructure to solve this problem for their partners.

However, this ambitious approach requires significant technical investment and ongoing development resources. Affiliates should consider whether the promised unified analytics capabilities justify potential early-stage platform limitations during the development phase.

The Analytics Revolution: Consolidating Multiple Data Perspectives

Makeberry’s upcoming analytics platform represents a fundamental shift in how affiliate networks approach data analysis. By integrating services like Ahrefs, Blast, and other essential tools into a single interface, they’re addressing the inefficiencies created by constantly switching between different analytics platforms.

The platform’s core value proposition lies in its ability to provide multiple perspectives on the same data sets. As Oleksandr notes, “if you’re gonna search information in one place, you have only one perspective. If you’re searching in several, you have different perspective.” This multi-perspective approach enables more accurate analysis and better-informed decision-making.

The platform is expected to launch before the end of the year, with some partners already testing early versions. The development timeline suggests a measured approach to ensuring quality and comprehensive integration rather than rushing to market with incomplete functionality.

Beyond basic analytics consolidation, Makeberry plans to leverage their position as a traffic aggregator to analyse which types of traffic perform best with specific games and casino brands. This meta-analysis of traffic performance could provide partners with invaluable insights unavailable through traditional analytics tools.

Predictive Analytics and Market Trend Identification

Makeberry’s focus on prediction sets them apart from analytics providers that primarily offer historical reporting. By consolidating multiple data sources, they aim to identify emerging trends and opportunities before they become widely recognised in the market.

Oleksandr’s geographical market predictions exemplify this forward-thinking approach. He identifies Africa as the current focus area, with Asia expected to emerge as the next significant opportunity “in maybe the next year or in one and a half years,” followed by a return to European markets. This cyclical understanding of market evolution provides strategic value for long-term planning.

The integration of AI technologies into their analytics platform further enhances predictive capabilities. While acknowledging that AI presents both opportunities and challenges for affiliates, Makeberry is positioning itself to help partners leverage AI for optimisation and new business development.

This predictive approach requires sophisticated data analysis capabilities and market understanding that may not be immediately available to all users. Affiliates should evaluate whether they have the expertise to effectively utilise advanced predictive analytics or if they need additional support to maximise platform benefits.

Actionable Takeaways for Affiliate Marketers

1. Embrace Consolidated Analytics: As platforms like Makeberry’s analytics tool become available, consider how unified data analysis could improve your decision-making process. Evaluate whether the time saved from switching between multiple tools justifies potential platform costs and learning curves.
2. Focus on Predictive Capabilities: Look for partners and tools that offer forward-looking insights rather than just historical reporting. The ability to identify emerging trends and market opportunities before competitors can provide significant competitive advantages.
3. Leverage Traffic Meta-Analysis: Seek affiliate networks that can provide insights into traffic performance across multiple verticals and geos. This aggregated intelligence can inform strategy decisions that individual performance data cannot reveal.

Ready to Access Next-Generation Analytics Intelligence?

Join Makeberry’s innovative affiliate network and gain access to cutting-edge analytics tools that consolidate multiple data sources for superior decision-making and trend prediction.

Discover Makeberry’s Analytics-Driven Approach here