KAA Gent urges Belgium gambling regulator to clarify advertising rules

KAA Gent, the Belgian top-tier football club has now urged the country’s gambling regulator to clarify advertising rules after it was criticised for a promotion.

Gent have offered their fans the opportunity to win  a day training with the club’s first-team players if they wagered €1 with online casino Napoleon Games.

The Belgian Gambling Commission (BGC) alleged that the Jupiler Pro League team has breached the terms of the Royal Decree of Belgium. This egulates media outlets with strict conditions for betting advertisements.

The club, and Napoleon Games have also been criticised by Belgium’s Justice Minister, Koen Geens.

Minister Geens said: “Gamble in moderation must stand. Offering bonuses involve various dangers for the gambler. For example, new players can be encouraged to start gambling or existing players to start gambling again.”

He then went on to add that when the government updates the Royal Decree, Gent’s marketing violation will be used as a justification as to why additional advertising measures are required.

The club and Napoleon Games said the competition was developed in line with Belgian betting regulation and the club has asked the BGC to clarify its advertising conditions.