As an affiliate manager, you are much more than just a caretaker for your program. You also need to make sure that you are an effective mentor for those affiliates who choose to work with you. This will help them reach their targets and, in turn, can help you grow your brand. Let’s take a closer look at three things you can do to be an effective affiliate mentor.
Showcase your expertise
Why did your affiliates choose you over your competitors? You no doubt have your own area of expertise within the affiliate world, and you need to make sure that you can actively and effectively demonstrate this.
Even someone who is fairly new to the world of mentorship should have some form of expertise that they can pass on. Though you might have just started your own program, you will have a base of knowledge that you are working from.
Whether it is in your onboarding processes or the tips and tricks that you share on your social media channels, you need to make sure that you are able to effectively demonstrate what your expertise in. This might even serve to attract affiliates to you as they wish to seek guidance in the field that you specialise in.
To be an effective mentor, you need to ensure that you have an active hand in the development of your affiliates. You should set up regular appointments with them to ensure that they are on track.
When they are new to the program, schedule a meeting where you will get to know them and work out some achievable goals that they can start with. Follow-up sessions can be adjusting these targets based on their performance, and ensuring that they are motivated and ready to continue to work towards their next goal.
You need to make sure that you are setting up plenty of opportunities to train your affiliates further and offer them the support they need to flourish. Using tools such as Clubhouse can be an easy way for you to connect with your affiliates to pass on the knowledge that you have.
Try to make these training sessions as varied and as engaging as possible. They can then feedback into your check-ins. You can ask your affiliates if they are finding the sessions helpful, while also asking if there are any topics they wish to see covered in the future. Building a training program for your affiliates that is truly helpful is likely to be an ongoing process for you.
Being an active and effective mentor for the affiliates in your program is extremely important. You need to make sure that you are able to deliver the support that they need to meet their goals so that you can then build a successful and attractive program. Mentorship is not easy, but there are plenty of things that you can do to develop your own skills as a mentor and a leader and as an affiliate manager.