How can new affiliates leverage video to grow their audience?

If you are just starting out with a new affiliate business, you need to make sure that you are using all of the tools that are at your disposal. Video content is still one of the most effective ways to increase your reach and get your brand out there – but how do you leverage this as a new brand. Read on to hear our five strategies that you can put into place to grow your audience quickly.

Leverage the power of short video

When social channels like Instagram create new features for their users, they prioritise this content as they want it to be seen. For this reason, Instagram creators who are using the Reels tool are seeing a wider reach on their content and building their audience through this strategy.

In the same vein, Tik Tok is growing rapidly and creators on this channel are able to get thousands of views pretty easily. So, if you want to leverage video, you need to consider creating some shorter bursts that can be uploaded to these channels.

Behind the scenes videos

Promotional videos can be useful for getting your brand out there and attracting customers, but they can also be boring if they are overused. So, to leverage video content as a new affiliate, you need to think outside the box. Consider showing your followers some behind the scenes footage to give them an idea of how an affiliate business is built. Bring them along for the journey and you’ll find this to be very effective.

Create a webinar series

Have you ever considered sharing your knowledge through a webinar series? While you might be just starting out with your affiliate business, you could have experience in another field that is useful to your followers. Longer video content can be just as effective as shorter bursts like Reels, but it needs to provide value. Additionally, your webinars should be properly produced with an intro, outro and subtitles.

Collaborate with bigger creators

Do you feel as though you are spending time creating video content only to find that it doesn’t perform as well as you hoped or help you to drive traffic? It might be time to start collaborating with bigger creators such as the brands you are affiliated with or other affiliates in your network. By joining forces, you can really leverage the power of video content and use your combined audience reach to make a difference.

Push your video on the right channels

Finally, if you are hoping to leverage video content when you are just starting out in the affiliate marketing industry, you need to make sure that you are pushing it on the right channels. We recommend looking at YouTube, Instagram and Facebook for any content aimed at customers. For B2B content, you should use LinkedIn. Additionally, your video content should be optimised for each channel so if you are using Instagram – consider uploading to IGTV.

Leverage video content…

If you aren’t already using video content to grow your audience then now is the time to make that change. If you create informative and engaging content, you can really drive traffic and increase your revenue. Just make sure that you are following our tips!

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