It’s a busy job being an affiliate, especially if you’re one that likes to keep on top and implement the latest digital marketing trends. Affiverse founder and CEO Lee-Ann Johnstone has scoured The Growth Directory to find some useful tools that could make your life a little easier and make you more productive.  

Content marketing

For content marketing, there are some great tools such as AnswerThePublic which uses the auto-suggest results that are found on Google and Bingo to give you a better idea of the questions asked on search engines. BuzzSumo is also a great tool to find new content online. By using this, you will find the most shared pieces of content that are trending within different categories. Here, you will also be able to find related influencers.

Design and UX

When designing an affiliate portal, UX needs to be taken into consideration. There are great tools such as where you can map out and visualise customer journeys. It’s free to use and gives you a better idea as to what improvements can be made. If you are looking at expanding into an app, there are tools such as Montage where you can create app prototypes in a matter of seconds without any design skills. This allows you to experiment with different designs.

Live chat and chatbots

With BotMakers, you can use customisable chatbot templates. You can buy a template that you think will best suit your portal, and also take advantage of FB messenger bots. Botsify is a great one if you are looking to build your social media presence. It has an editor ready to use, and it’s already integrated with the relevant marketing platforms.  


Affiliates should always have an SEO strategy in place.  With the likes of KWFinder, you can find long-tail keywords that have a lower level of competition. This gives you the best keywords to work on, and to run an analysis report on backlinks and SERPs. If you want to see if your site has any current SEO issues – Pulno is a good one to check out. It will give you a detailed report and search for over 100 factors where there could be issues with your site.

Social media

Social media can be a huge source of traffic and trust signal for search engines. Tools such as Hashtagify will allow you to find the top hashtags that are being used on Twitter and Instagram for free. You can search this to utilise these in your posts and find relevant influencers. If you aren’t a designer, then you can use Slidely by Promo where you can resize creative to match almost all social media channels and easily make videos.  
Juggling all these digital marketing tasks at once is a daunting job even for the most experienced affiliate.  Check out these tools for a more seamless and effective digital marketing campaign.
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