Gaming Innovation Group (GiG) hosted its first Capital Markets Day in Stockholm this week, as the company prepares to move the listing from the Oslo Børs to Nasdaq Stockholm during Q1 2019.
Summarising the firm’s ascent, Chief Executive Robin Reed said: “GiG have invested significant energy and resources into developing our strategic intent and position. We’re here today to share it with you. We’re here today to tell you a story that is amazing. It starts in a small poker club in a sub-part of Oslo and it ends up at where we are today – the go-to company that everyone serious about igaming wants to be a part of.”
Moving forward, Reed outlined significant opportunities for GiG to become online gambling’s leading technology player: “We have created a base from where now, with full force, we can drive forward as the full-service provider which every company serious about igaming must be part of. GiG sees strong interest for its services and products with an increasingly healthy pipeline of opportunities”
Last month, GiG recorded double-digit growth across all its core corporate metrics and performance KPIs for Q3 2018, despite decreasing its marketing spend by 11%.
Marketing expenses decreased 19% quarter-over-quarter as a result of the marketing mix initiatives taken in the second quarter, changing from TV advertising to affiliate marketing, social media and other marketing channels.
Nevertheless, the Oslo-based enterprise detailed a diverse commercial pipeline delivering revenue growth across its B2B (€15 million + 33%) and B2C divisions (€24 million + 11%) to set the firm up nicely for the Nasdaq listing.
How To Do Affiliate Marketing Strategically
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On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about ‘How
