Genesis heading into sports betting with SBTech

Online casino owner Genesis Global is broadening into new verticals after launching a new sportsbook. The platform will be powered by SBTech, which forms part of a long-term partnership.

This builds on Genesis’ existing portfolio of 10 casinos, including names such as Sloty and SpinIt.

For the fans 

The Malta-based brand will offer a range of player features. Along with pre-game content, players shall also have access to live betting options. The statistics for these are going to be powered by reputable names such as Sportradar and Betgenius.

Ariel Reem, Genesis Global CEO, said the following after this new sportsbook was announced.

“Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.”

Reem continued: “Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets.

“We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”

Getting personal 

SBTech has provided Genesis with these features that aim to provide a more personal experience for players. Users will also be able to benefit from native apps, alongside a secure payments centre. Moreover, responsible gaming capabilities are included.

Andrew Cochrane, SBTech Chief Development Officer, shared his thoughts on Genesis’ new sportsbook launch. He said:

“We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”

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