Entain and Version create virtual reality sports betting experience

A new partnership has been created between sports gambling company Entain and Verizon Media. This partnership aims to develop a new experience that will combine both virtual reality and sports betting.

An immersive experience

This latest idea from Entain, formerly known as GVC Holdings will allow fans to immerse themselves in stadiums. They will also be able to place bets on Entain platforms and connect with their friends who are also taking part in the experience.

The VR platform will integrate live sports with layers of data and gambling. Fans will be able to use this platform to check stats, view games and socialise.

Looking to the future

Entain CEO Shay Segev has indicated that this latest move from his company is one that is setting them up for the future. With all of this technology at our fingertips, we must always be looking at the latest innovations to improve player experience. Entain and Verizon Media are achieving that with this new idea.

Shay Segev said: “To win in the future we need to understand where consumers will be in five, ten years’ time and work with other global businesses also investing in that.

“We envisage consumers meeting at a game with friends, who could in fact be elsewhere, using virtual reality headsets to watch, interact and share the experience together and, potentially, compete between themselves at halftime or feel like they’re on the pitch with the players.”

This new launch will get the attention of sports betting fans, especially those who are already active users of Entain’s brands. We hope that other operators take note and innovate in 2021.

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Partner Directory