Elon Musk’s rebranding of Twitter is underway with the beloved Larry the Bird logo being replaced with an X logo this weekend. Eventually, all traces of Larry and the bird theme is to be replaced.
CEO Linda Yaccarino made the announcement on Sunday with the tweet: “X is here! Let’s do this.”
Elon Musk, for his part, changed his profile picture to the X in question, added “X.com” to his Twitter bio and tweeted on Sunday “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
He followed it up by telling Twitter, or X, that an interim logo would be going live late on Sunday.
It comes after Musk changed the name of the company to “X Corp”. This is all part of Elon Musk’s long plan to rebrand Twitter under his own X brand and expand it into an all-in-one social media platform, which Musk refers to as a “super app”. The X social media platform will have social media, AI, and a stock and crypto trading firm.
Speaking further on the change, Yaccarino said: “Twitter made one massive impression and changed the way we communicate,” she said. “Now, X will go further, transforming the global town square.”
If Musk and Yaccarino pull this off, this would be very good for influencers and affiliate managers. A one-place “town centre” for all is helpful for gaining followers. Other super apps are popular in Asia, like WeChat which has 1.26 billion users worldwide and is primarily Whatsapp with a lot of other features, much like how X would be Twitter with lots of other features.
However, that is a large feat for Musk to take on, and we all wait to see if he can get through the rebrand first. The rebrand itself could be detrimental to Twitter, or X Corp, as Twitter’s own website still says that Larry was its “most recognizable asset” and “That’s why we’re so protective of it.”
Could a black-and-white X become just as recognizable? Time will tell.
