elon musk, musk, twitter, merger, social media marketing

Elon Musk looks to further disrupt failed Twitter bid

Elon Musk looks set to continue attempting to extricate himself from his ill-fated Twitter takeover.

Musk put forward a $44bn offer to buy the social media platform in April 2022, before a number of alleged issues and contract infringements led him to pull out of the deal in the summer of this year.

Twitter maintains that this move constitutes a breach of contract, with the two parties set to go to court in October to settle the matter once and for all.

However, Musk has concentrated his efforts on delaying the court date or even getting the case dismissed entirely, an outcome that seems increasingly unlikely.

In his most recent appeal to get the case thrown out, Musk and his team assert that the high-profile $7m dismissal of Twitter employee Peiter ‘Mudge’ Zacko was a breach of the terms of the agreement, in that it was a change to the company specifically prohibited in the takeover contract.

Twitter refuted this accusation, saying: “Twitter has breached none of its representations or obligations under the agreement, and following the receipt of the approval of Twitter’s stockholders at its September 13, 2022, special meeting, all of the conditions precedent to the closing of the merger will be satisfied.”

This saga looks set to rumble on for some time, and there are sure to be more twists in the tale.

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