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By Affiverse
Affiliate Profile: Income Access VP of Strategy Sarafina Wolde Gabriel
We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, Paysafe Group’s Income Access VP of Strategy Sarafina Wolde Gabriel reflects... Read More
Article
• December 13, 2018
By Affiverse
Industry Group for Responsible Gambling confirms stricter guidelines for television advertising
Gaming affiliates have been warned that online advertising could come under more scrutiny after confirmation of stricter guidelines for television advertising. However, these new guidelines might actually be good news... Read More
Article
• December 13, 2018
By Affiverse
Camelot ad investigation highlights stringent marketing rules
The attention to detail required to appease the Advertising Standards Agency (ASA) has been highlighted by Camelot’s response to complaints made in relation to its recent set of National Lottery... Read More
Article
• December 13, 2018
By Affiverse
Progressive Web Apps – How can they be used for affiliate business?
As we move forward in the online world, speed and convenience are becoming crucial to audiences. There are many solutions cropping up to address this. One such solution is the... Read More
Article
• December 13, 2018
By Affiverse
Nolimit: Catena deal will help us "carve our own name with players"
Casino games studio Nolimit City has announced a partnership with high-profile affiliate network Catena Media. The multi-deal promotion plan runs across Catena’s various in-house brands, including www.johnslots.com, www.nyacasino.com, www.casinobonus360.com and... Read More
Article
• December 12, 2018
By Affiverse
Web, Mobile, AMP – Why affiliates should look now for growth in SERPS
The way in which we use the internet has changed a lot over the past few years. With over 50% of all internet traffic now coming from mobile devices, it... Read More
Article
• December 12, 2018
By Affiverse
Esports Entertainment Group lands affiliate deal with SickOdds.com
Esports Entertainment Group has announced the signing of an affiliate marketing agreement with fast-growing esports comparison site SickOdds.com. VIE.gg will serve as the only bet exchange on SickOdds. “We’re excited... Read More
Article
• December 11, 2018
By Affiverse
How technology is changing your affiliate effort
In the digital age, the world around us is changing at breakneck speed. Unless you’re able to keep up with the flow of technology and improve your website engagement, you’ll... Read More
Article
• December 11, 2018
By Affiverse
Esportsguide.com: Guiding newcomers & delivering expert content
Affiverse catches up with Scott Collins, Head of Communications and Corporate Responsibility at Raketech, to find out how the affiliate network is aiming to penetrate the world of esports with... Read More
Article
• December 11, 2018
By Affiverse
INTRALOT unveils new president of US sports betting
INTRALOT Group has announced the appointment of Fernando Ors Villarejo as new President of Sports Betting for INTRALOT Inc, the firm’s US subsidiary. Ors Villarejo joins Intralot with over twenty... Read More
Article
• December 11, 2018
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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