Following the announcement of his return to UFC in January, Parimatch brand ambassador Conor McGregor has attended a press conference hosted by the operator to discuss the importance of charity work.
Conor McGregor currently has a two-year personal endorsement deal with Parimatch which encompasses the CIS region and Cyprus. He joins the likes of global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.
Commenting on his first visit to the country, McGregor said: “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating.
“I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are real stand out stars for me.”
During the press event in Ukraine, McGregor addressed his upcoming return to the sport and the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz. He also addressed some of the lessons learnt from his fight with Khabib Nurmagomedov, as well as his whisky brand Proper Twelve.
Following the event, the UFC star also spent time meetiCg with children at a sporting tournament organised by Parimatch Foundation, a non-profit organization which delivers Parimatch’s corporate social responsibility (CSR) strategy.
The Foundation works towards funding and supporting charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates.
“Conor McGregor has been a key face of Parimatch since the beginning of the year.” commented Parimatch’s CEO Sergey Portnov.
“He is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. Not only is he a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world.
“As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.”