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By Affiverse
Kick off the August Bank Holiday weekend with the Digital Marketing Mixer
The third Digital Marketing Mixer, hosted by Lee-Ann Johnstone, has been confirmed for the evening of 28th August 2020.  Taking place between 4pm and 6pm BST, next month’s event will... Read More
Article
• July 24, 2020
By Affiverse
“Here we are, now entertain us” – the modern demand for infotainment
Words by PlayAttack Affiliates  During the election night that was going to determine whether G.W Bush or Al Gore would win the 2000 US presidential race, the viewership of the... Read More
Article
• July 21, 2020
By Affiverse
The question of whether or not UK affiliates should be licensed
At the moment, iGaming affiliates in the UK still aren’t regulated to the same level as gambling operators. While they have to adhere to advertising laws, there isn’t any due... Read More
Article
• June 19, 2020
By Affiverse
The resilience of affiliate marketing during COVID-19, backed up by Rakuten research
The past three months or so have been challenging for all industries. But in spite of this, one gleaming light has continued to burn brightly. What are we talking about?... Read More
Article
• June 17, 2020
By Affiverse
Google to make all advertisers verify their identity
Tech giant Google is making all advertisers go through a verification program, in a bid to increase transparency.  Originally brought in for political ads in 2018, the company has now... Read More
Article
• April 27, 2020
By Affiverse
Affiverse CEO Lee-Ann Johnstone makes ‘Most Influential Women’ 2019 list
Affiverse Founder and CEO Lee-Ann Johnstone has made it onto the prestigious list for iGaming Business’ ‘Most Influential Women’ for 2019. Lee-Ann’s affiliate marketing journey Lee-Ann has been involved within digital... Read More
Article
• November 20, 2019
By Affiverse
What to do when affiliate applications decline in your program
So, you recently launched your affiliate program and the first few months went well. But now, you’re experiencing a steady decline in new affiliate applications. So, what to you do?... Read More
Article
• November 13, 2019
By Affiverse
Brazil’s national bank sets proposals over lottery price increase
Brazil’s national bank, Caixa Econômica Federal (CAIXA), has set proposals, to apply a series of price rises across its lottery products have been approved by the Secretariat of Evaluation, Planning, Energy and... Read More
Article
• November 4, 2019
By Affiverse
DMF Round Up: How voice search will impact the future of customer acquisition
The voice sector is faced paced and rapidly advancing, as just this week Amazon released 17 new Alexa enabled hardware devices including the Echo Frames (Alexa enabled glasses) and the... Read More
Article
• October 1, 2019
By Affiverse
William Hill continues transitional period as H1 losses total £63m
William Hill has continued to feel the fallout from the FOBT maximum stake reduction, with its financial performance again feeling the effects. After suffering a £721m setback earlier in the year,... Read More
Article
• August 9, 2019
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing’s most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many...
Article
Sage Signs As Headline Sponsor for ELEVATE 2025
If you haven’t already seen – we’re excited to be welcoming Sage as the headline sponsor for ELEVATE Summit this year, taking place on July 15-16. This partnership highlights Sage’s...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Inside Look: Lee-Ann Johnstone on ELEVATE Summit 2025 and Affiliate Marketing Education
‘If you build it, they will come ‘– that’s one for any Field of Dreams movie fans out there! Lee-Ann Johnstone, founder and CEO of Affiverse, is proving that when...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Article
What iGaming Affiliates Need to Know About the 2025 Regulatory Update
If you’re running an iGaming affiliate business in 2025, the question isn’t whether regulation affects you it’s how much. Gone are the days when affiliates sat on the sidelines of...
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