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By Affiverse
Affiliate Opinion: Can affiliates benefit from the introduction of WhatsApp ads?
Facebook purchased mobile messaging service WhatsApp way back in February 2014, but it wasn’t until earlier this year that the tech giant stepped up plans to monetise the platform. In... Read More
Article
• November 22, 2018
By Affiverse
Now the dust has settled on GDPR… what’s next? 
GDPR had a huge impact on the way that we work as marketers. For affiliates even more so as the need to hold compliant marketing data for customers was prioritised.... Read More
Article
• November 15, 2018
By Affiverse
How digital marketers can adapt to Voice Search
Little more than a decade ago, the idea of digital voice assistants like Siri and Alexa felt like something plucked from the script of an elaborate utopian sci-fi flick. Fast... Read More
Article
• November 15, 2018
By Affiverse
Why influencers and affiliates are similar
The latest buzzword to hit online is influencer marketing. Marketers have been using brand ambassadors to build audiences for a long time. Influencer marketing is a by product of the... Read More
Article
• November 14, 2018
By Affiverse
Affiliate Opinion: Navigating compliance in your affiliate business
Continuing on with our theme of compliance this week, we understand that compliance is not just centred around the promotions and campaigns. It’s vital that affiliates look for guidance to... Read More
Article
• November 9, 2018
By Affiverse
Affiliate Profile: Wag.io Founder Roo Wright
We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, wag.io founder Roo Wright reflects on his ascent through the sector,... Read More
Article
• November 6, 2018
By Affiverse
Affiliate Budget Reaction: Account closures and aggressive restrictions
Delivering yesterday’s Budget, Chancellor Philip Hammond delivered a hammer blow to the British betting industry, confirming an increase from 15% to 21% on remote gaming duty (RGD). Hammond argued that... Read More
Article
• October 30, 2018
By Affiverse
Email marketing – why subject lines really matter
We all get a lot of emails. Sifting through emails in multiple inboxes seems to be a daily struggle. Looking for the correspondence that actually matters to us is a skill... Read More
Article
• October 22, 2018
By Affiverse
Cherry acquires remaining 5% of Swedish affiliate Game Lounge
Cherry AB has signed an agreement to acquire the remaining shares in high-profile affiliate company Game Lounge, thus gaining 100% ownership. The purchase consideration consists of three parts, with Cherry... Read More
Article
• October 17, 2018
By Affiverse
Creating a trade body for the affiliate sector
The compliance panel at last month’s AffiliateFEST event was one that stoked up a lot of interesting debate from panelists and audience members alike. One interesting talking point to emerge from it... Read More
Article
• October 15, 2018
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing’s most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many...
Article
Sage Signs As Headline Sponsor for ELEVATE 2025
If you haven’t already seen – we’re excited to be welcoming Sage as the headline sponsor for ELEVATE Summit this year, taking place on July 15-16. This partnership highlights Sage’s...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Inside Look: Lee-Ann Johnstone on ELEVATE Summit 2025 and Affiliate Marketing Education
‘If you build it, they will come ‘– that’s one for any Field of Dreams movie fans out there! Lee-Ann Johnstone, founder and CEO of Affiverse, is proving that when...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Article
What iGaming Affiliates Need to Know About the 2025 Regulatory Update
If you’re running an iGaming affiliate business in 2025, the question isn’t whether regulation affects you it’s how much. Gone are the days when affiliates sat on the sidelines of...
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