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Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
Forex affiliate marketing with David Bily, Moneta Markets
Forex affiliate marketing can be a lucrative endeavor, but it requires a lot of skill and persistence. For those hoping to break into this area, there are a number of... Read More
Article
• October 20, 2020
By Affiverse
PointsBet announces Len Mead as new vice president of content
PointsBet, America’s fastest-growing online bookmarker, has recently announced that they have appointed Len Mead as their new vice president of media content. Mead is considered a sports broadcasting veteran with... Read More
Article
• October 20, 2020
By Affiverse
New social responsibility initiative launched by Gauselmann UK
The German gaming giant Gauselmann is launching a new social responsibility initiative through its British subsidiary. Gauselmann UK will be using this advisory board to create a new role based... Read More
Article
• October 20, 2020
By Affiverse
First sports betting licenses awarded in Germany
The Darmstadt Regional Council has recently awarded sports betting licenses in a historic move. These licenses come under Germany’s New Transitional Gaming Agreement that was agreed in September. 15 licenses... Read More
Article
• October 19, 2020
By Affiverse
FanDuel enters into NBA deal with Turner Sports
Prolific fantasy and sportsbook operator FanDuel have signed a deal with Turner Sports, which makes them the exclusive partner for NBA programming.  This is a multi-year partnership, and the agreement... Read More
Article
• October 16, 2020
By Affiverse
PGA tour to implement sports betting into telecast
The PGA tour, the main organiser of professional golf tours in North America, is going to implement BetMGM into their live television broadcasts, allowing spectators to bet on the outcome... Read More
Article
• October 14, 2020
By Affiverse
Aspire Global officially secures deal with BtoBet
After announcing their agreement last month, Aspire Global has finally closed the deal with BtoBet. They purchased the sportsbook technology provider for $20 million in cash. Aspire Global is one... Read More
Article
• October 13, 2020
By Affiverse
NetEnt presence grows in Pennsylvania with Cordish launch
NetEnt will be supplying content to PlayLive!, the new online casino from the Cordish Gaming Group. Part of the real estate and entertainment business Cordish Company, this venture allows a... Read More
Article
• October 13, 2020
By Affiverse
Sportsbet.io added to Swiss iGaming blacklist
Official betting partner of Arsenal FC, Sportsbet.io has been added to a blacklist of iGaming operators who are unlicensed in Switzerland. They are not alone, however, as 35 other new... Read More
Article
• October 9, 2020
By Affiverse
EPIC extends partnership with Kindred Group
EPIC Risk Management has extended its partnership with Kindred Group after initially teaming up in 2017. This extension shows EPIC’s commitment to making gambling fairer and safer for customers in... Read More
Article
• October 9, 2020
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Article
Pay Per Lead Affiliate Programs
12 MINS READ
After two decades in the affiliate marketing trenches, I’ve seen business models come and go. Yet Pay Per Lead (PPL) programs have not only endured but flourished as one of...
Podcast
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Teachers of ELEVATE: 5 Minutes with Charlie Hills
ELEVATE Summit 2025, London’s exclusive performance marketing summit specifically designed for SMEs, is set to transform how small and medium businesses approach affiliate marketing. This Affiverse intimate gathering brings together...
Article
The Ultimate Guide to Profitable Affiliate Niches
After two decades in the affiliate marketing trenches, I’ve watched countless “golden opportunities” rise and fall. I’ve seen marketers chase shiny objects while missing the steady money-makers hiding in plain...