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By Affiverse
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how... Watch Now
Webinar
• February 13, 2025
57:36
By Affiverse
China’s DeepSeek AI threatens Western models—what it means for affiliate marketing
OpenAI’s ChatGPT has been pretty much constantly in the headlines for the past couple of years, and the highly-sophisticated technology has dominated the AI landscape. However, a new, recently-released Chinese... Read More
Article
• February 7, 2025
By Affiverse
OpenAI Makes Super Bowl Advertising Debut
OpenAI, the company behind ChatGPT, is making a surprising move – its first-ever television advertisement will air during the Super Bowl. Known for its rapid growth through word-of-mouth and product... Read More
Article
• February 6, 2025
By Affiverse
AI, personalisation and social media are reshaping marketing in 2025
The way businesses connect with customers is shifting faster than ever. AI, personalisation, and social media engagement are now the driving forces behind marketing success in 2025. Companies that embrace... Read More
Article
• February 6, 2025
By Affiverse
Publicis Bets on AI to Stay Ahead in the Advertising Industry
Publicis Groupe, one of the world’s largest advertising firms, is doubling down on artificial intelligence (AI) to maintain its competitive edge. The company has announced plans to invest 100 million... Read More
Article
• February 4, 2025
By Affiverse
TikTok’s Social Shopping Boom: How the Platform is Reshaping E-commerce in the US
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok... Read More
Article
• January 30, 2025
By Affiverse
AI, Personalisation, and Social Media: The Key Digital Marketing Trends for 2025
As digital marketing continues to evolve, artificial intelligence (AI), hyper-personalisation, and social media engagement are taking centre stage in 2025. A recent report by IAB Spain and Adevinta highlights how... Read More
Article
• January 29, 2025
By Affiverse
S4 Capital Reassures Investors Amid AI’s Growing Influence on Marketing Budgets
S4 Capital, the digital advertising group founded by Sir Martin Sorrell, has sought to reassure investors that its business remains on track, even as artificial intelligence (AI) reshapes the way... Read More
Article
• January 29, 2025
By Affiverse
The Role of Social Media in Beauty Affiliate Marketing Programs
It should come as no shock to learn that the beauty industry revolves around aesthetics, trends, and consumer trust—all things that align perfectly with the fast-paced and dynamic world of... Read More
Article
• January 28, 2025
By Affiverse
Video Marketing: The Undisputed King of Digital Engagement in 2025
Video marketing has firmly established itself as the most effective and engaging tool in the digital marketer’s toolkit. In 2025, its dominance continues to grow, driven by changing consumer preferences,... Read More
Article
• January 28, 2025
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TikTok Symphony Creative Studio visual showing Content Suite, TikTok One and Symphony Agent.
Article
TikTok Adds Symphony Agent AI Tools at Cannes Lions 2026
TikTok has announced a new set of AI and creator-focused advertising tools at Cannes Lions 2026, including Symphony Agent, an agentic AI product built to help advertisers create TikTok-first campaigns...
MrBeast creator platform headline above red-carpet event photo.
Article
MrBeast Creator Platform Plans Move Forward With Pietra Team Hires
Beast Industries has hired talent from creator-commerce startup Pietra as MrBeast’s company pushes ahead with plans for a creator platform built around brand sponsorships and data-led growth. According to Business...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Google spam update graphic with search results, shield and blocked spam cards.
Article
Google Rolls Out June 2026 Spam Update
Google has released its June 2026 spam update, giving affiliate publishers and SEO teams another ranking change to track across organic search. The update appeared on the Google Search Status...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
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