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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
How to Use Reddit for Marketing
Reddit has undergone a seismic shift in 2025, transforming from a niche platform for enthusiasts into one of the most influential marketing channels on the internet. This year, Reddit’s US... Read More
Article
• June 20, 2025
By Rishi Lakhani
30 High-Ticket AI Affiliate Programs: The Complete Guide for 2025
The artificial intelligence revolution isn’t just transforming how we work—it’s creating unprecedented opportunities for affiliate marketers. With the AI industry booming and a projected market growth of $50.16 billion by... Read More
Article
• June 17, 2025
By Emma Roberts
Instagram Trial Reels: What 6 Months of Data Reveals for Affiliates
Instagram’s six-month-old trial Reels feature is emerging as an unexpected asset for affiliate marketers seeking to optimise their content performance before committing to full audience exposure. The platform’s audience sampling... Read More
Article
• June 16, 2025
By Emma Roberts
PIN-UP Partners Are Heading to Conversion Conf 2025 in Barcelona
On June 12–13, PIN-UP Partners will take part in Conversion Conf Barcelona 2025, one of Europe’s largest multi-vertical affiliate marketing conferences. The event is set to gather over 1,500 attendees,... Read More
Affiverse Partner
Article
• June 9, 2025
By Emma Roberts
UK’s £1bn AI Gamble: Starmer’s Bold Tech Strategy
Prime Minister Keir Starmer’s announcement of substantial government backing for artificial intelligence at London Tech Week represents more than political posturing—it’s a strategic shift that could reshape the competitive landscape... Read More
Article
• June 9, 2025
By Affiverse
The Science of Colour Psychology in Marketing: Data-Driven Strategies for 2025
Bottom Line Up Front: 85% of shoppers say colour is the main reason they choose to buy a product, and colours can increase brand recognition by up to 80%. The... Read More
Article
• June 6, 2025
By Simon Theakston
The Complete Guide to Marketing to Gen Z in 2025: What Really Works
Bottom Line Up Front: Gen Z is expected to outnumber millennials on Instagram with a 72.5% penetration rate by 2025, making them impossible to ignore. By 2025, Gen Z will... Read More
Article
• June 6, 2025
By Rishi Lakhani
The Great Affiliate Heist – How Browser Extensions Are Stealing from Content Creators
Capital One becomes latest financial giant accused of systematically hijacking affiliate commissions as industry-wide scandal exposes “wild west” of digital marketing The affiliate marketing world is reeling as yet another... Read More
Article
• June 5, 2025
By Emma Roberts
TikTok’s New Ad Arsenal: Performance Marketing Evolution or Last Stand?
TikTok unveiled an aggressive rollout of performance advertising tools yesterday at TikTok World 2025, as the platform races to solidify its position just weeks before a potential U.S. ban. The... Read More
Article
• June 4, 2025
By Simon Theakston
Joker Partners Launches Kyngs Casino with Affiliates at the Heart of its Growth Strategy
Joker Partners has announced the launch of its new flagship brand, Kyngs Casino, marking a bold move in the competitive iGaming market. With a modern design, aggressive welcome offers, and... Read More
Article
• May 29, 2025
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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