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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Rishi Lakhani
Partnerize Expands VantagePoint to Publishers, Promises Payment for Zero-Click Influence
Following its October launch of VantagePoint for advertisers at PI LIVE London, Partnerize has unveiled VantagePoint for Publishers at Affiliate Summit West, positioning itself as the first platform to offer... Read More
Article
• January 14, 2026
By Affiverse
Why Reddit Should Be Part of Your B2B Affiliate Channel Strategy in 2026 
As we move deeper into 2026, B2B Affiliate Program marketers are facing what Marketing Week has termed a “lead gen crisis” : a perfect storm of mounting pressure, broken tactics,... Read More
Article
• January 13, 2026
By Rishi Lakhani
How to Leverage FAQ Content in the Age of AI Search and Zero-Click Results
Updated for 2026 The strategic value of FAQ content has transformed dramatically since traditional SEO dominated digital marketing. In 2021, FAQ pages primarily aimed at capturing “position zero” featured snippets.... Read More
Article
• January 13, 2026
By Affiverse
Nomix Group Bolsters Leadership to Drive Revenue Growth for Brands and Publishers
Nomix Group has appointed Todd Ulise as chief revenue officer, bringing an experienced leader in performance marketing to oversee revenue strategy and operations across its portfolio. Ulise has more than... Read More
Affiverse Partner
Article
• January 12, 2026
By Rishi Lakhani
How to Use Curated Content as an Affiliate Marketer 
Content Curation for Affiliate Marketers: How to Build Authority Without Creating Everything From Scratch The most successful affiliate marketers aren’t the ones who publish the most original content. They’re the... Read More
Article
• January 12, 2026
By Affiverse
Spotify Lowers Partner Program Barriers as Podcast Performance Marketing Gains Momentum
Spotify this week, announced significant updates to its Partner Program, lowering eligibility thresholds and introducing enhanced sponsorship management tools that make podcast monetisation more accessible for creators whilst simultaneously opening... Read More
Article
• January 9, 2026
By Rishi Lakhani
Content Creators Are Making Millions on Social Media—And They’re Sharing Exactly How
Everyday content about cooking dinner and cleaning house is generating five-figure monthly payouts for creators who’ve cracked the platform monetisation code. The creator economy keeps serving up stories that sound... Read More
Article
• January 9, 2026
By Rishi Lakhani
Top 10 SEO Predictions for 2026: What Affiliate Marketers Need to Know
The search landscape has undergone more radical transformation in the past twelve months than in the previous decade combined. As we enter 2026, the convergence of AI-powered search experiences, shifting... Read More
Article
• January 8, 2026
By Rishi Lakhani
TikTok’s Oracle-Led Ownership Deal Closes This Month: Algorithm Changes Are Coming, But Will US Politics Shape Your For You Page?
The landmark transfer of TikTok’s US operations to American investors is set to complete on January 22, 2026—and algorithm retraining is guaranteed under the deal’s terms. For affiliate marketers, the... Read More
Article
• January 7, 2026
By Rishi Lakhani
Impact.com and Evertune Partner to Help Brands Navigate AI Search Visibility
Strategic partnership marks first integration of GEO metrics into partnership marketing platform as AI-driven traffic surges 4,700% year-over-year The partnership management platform impact.com has announced a strategic partnership with Evertune,... Read More
Article
• January 6, 2026
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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