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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Affiverse
SERP Wars: How Mainstream Media is Gatecrashing iGaming SERPs
This week, Lee-Ann will be talking all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant... Listen Now
Podcast
• June 22, 2023
By Affiverse
Quebec or BC: Which will be the next province to legalize online gambling in Canada?
After the legalization of online gambling in Ontario, commercial online sportsbooks and casinos have gotten in line to get licenses to become operational in the province. The outcome has been... Read More
Article
• June 20, 2023
By Affiverse
Social media marketing in the gaming industry
In a previous article, we covered the highlights of this year’s PlayStation Showcase event and the lessons that can come from observing these gaming industry virtual events that are somewhere... Read More
Article
• May 30, 2023
By Affiverse
Further TikTok gambling ads permitted in Australia
Last November, TikTok permitted what were the first gambling advertisements on the platform, allowing Sportsbet to run a limited selection of TikTok gambling ads in Australia.  Now, it seems the... Read More
Article
• May 23, 2023
By Affiverse
Leadstar Media Launches Betting Bonus Comparison Site in the United States
Swedish lead generation and media company Leadstar Media has expanded its product portfolio with a betting bonus comparison site for the American market, called Betting Bonus USA. In line with... Read More
Article
• May 9, 2023
By Affiverse
Cashwin’s exciting iGaming debut powered by Boss Partners
SoftGenius, the innovative iGaming platform provider, proudly announces the debut of Cashwin, a game-changing online destination that sets the stage for the future of online gaming. Cashwin Casino is powered... Read More
Article
• April 20, 2023
By Affiverse
E3, gaming’s biggest marketing event, cancelled
If you are a gaming nerd this week, you will be weeping. After four years of no E3 expo, the massive, big budget gaming convention was supposed to be back... Read More
Article
• April 3, 2023
By Affiverse
How to Earn Money in iGaming as a Streamer: Monetize Your Passion with Affiliate Earnings
Staying relevant in today’s fast-paced world is a challenge, especially in the iGaming industry. As attention spans decrease and marketing messages lose their impact, it is crucial for marketers and... Read More
Article
• March 30, 2023
By Affiverse
Massachusetts Gaming Commission votes new sportsbook ad regulations
On Monday, March 27th, the Massachusetts Gaming Commission voted to continue with an exemption to current regulations that will allow affiliate marketers and sports betting operators to keep revenue-sharing agreements.... Read More
Article
• March 28, 2023
By Affiverse
Unlimited potential: Women having success in the dynamic field of iGaming
We talked to Maddison Newton of Mate Affiliates to get her take on women in the workplace on International Women's Day. Can you tell us a bit about your current... Read More
Article
• March 8, 2023
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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