Blueprint Gaming announces development of new marketing and promotional tools

Slots developer, Blueprint Gaming has now developed a new range of marketing and promotional tools that are made to help operators bring new and exciting gaming experiences for players.

Operators will be able to use the new tools at any stage of the player lifecycle, which will allow them to attract new customers while retaining existing customers and increasing dwell time.

As well as the new tools, is an award game which is closely linked to Blueprint’s Jackpot King series of games, including a leaderboard feature, an in-game messaging tool and a series of game lobbies to enable improved mobile player journeys.

In connection with the tools, Blueprint has appointed Alex Naspe, to head up the new initiative as head of promotions and marketing tools. Naspe has previously worked in senior roles at Genting and Rank Interactive.

Naspe said: “I’m delighted to have joined Blueprint Gaming and am excited to be helping the team with the continued development of its industry leading games portfolio, as well as bring innovative new marketing and promotional tools to enhance the player experience.

“Coming from the operator side of the industry means the input I can impart will ensure Blueprint’s tools continue to be developed with the operator and players at the heart of the experience.”
Matt Cole, managing director at Blueprint, added: “These new tools are a key focus for us this year. We’ve worked closely with numerous top tier operators to gain feedback on their desired promotional activities and how best we can support them.


“Alex has gained valuable experience through his previous roles at leading operators and will prove to be a valuable asset to the Blueprint team as we provide the highest standard of support to our customers.”

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