BGO announces fresh approach to bonus promotions

Gaming company, BGO Entertainment has announced that it will change the way in which it offers bonus promotions, following an investigation by the Competitions and Markets Authority (CMA).

The new adjustments will allow consumers who play “casino-like games online”, to access and release their own money.

George Lusty, CMA Senior Director for Consumer Protection, said: “Gambling firms should not have terms that could be used to catch players out by unfairly changing their promotions after a customer has opted in.

“We are therefore pleased that BGO has pledged to make these important changes. Following the CMA’s action, the gambling industry is rightly taking steps to overhaul online terms and conditions that could be misleading or unfair.”

This follows the industry being told to raise its game last month, with the CMA and Gambling Commission warning that gambling firms must “stop unfair online promotions that trap players’ money.

Three operators, Ladbrokes, William Hill and PT Entertainment, duly committed to make recommended changes.

BGO has also set out a three point plan, stating that it will not have terms which:

  • Require people to play multiple times before allowing them to withdraw their own money
  • Prevent them from withdrawing their full balance by minimum withdrawal limits
  • Could oblige players to take part in publicity.

In addition, a separate agreement has been reached, with terms which could be used to unfairly change promotions after players have opted in also to not be used.

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